Well said Tom DeReggi!
Victoria Proffer - President/CEO www.ShowMeBroadband.com www.StLouisBroadband.com 314-974-5600 From: [email protected] [mailto:[email protected]] On Behalf Of Tom DeReggi Sent: Friday, October 22, 2010 1:48 PM To: WISPA General List Subject: Re: [WISPA] Verizon LTE Well, I disagree. Cell company network are "engineered" for mobile and high volume over subscribed networks. But Cell Companies ARE Marketing their services to customers with routers and Xboxes. And Consumers ARE being fooled to perceive "mobile" technology as being a replacement for their Land Line or Fixed Wireless Service. Its the customers that are telling me, "why should I pay you $1000/mon for 10mb, when Clear is selling 20mbps for $70/mon". And it is the computer support tech geeks that are telling their customers, "hey why not use this AirCard Router, and solve all your broadband problems at home and small business". There is a whole network out there of "not experts, who think they are experts" showing consumers how to do it. There is no pre-existing Customer Mindset that understands Fixed Wireless. That is the challenge for WISP marketers. We have to change the public perception and mindset. That is not easy, but whether we succeed at that, determines if we make the sale or not. So... Why are Cell Carriers marketing to home router users? They are doing it for the same two reason that we are. 1) They dont want to get bundled in with last generation, such as Low grade WIFI or 3G. They now use buzzwords like WiMax or LTE or 4G, and are supposed to be offering something more grand than the old stuff. 2) Cable Companies and FTTH providers are brainwashing the world that they should have 20-50mbps, even if its peak. And consumers think that is what they are supposed to have and buy. End users dont understand what Wireless is capable versus what wires are capable of. Satelite advertises it, why cant cellular? The consumers say... If its the same speed, why cant I use my cellular service at home like my land line? It worked for my phone service! 50 kbps versus 50mbps, whats the difference? They both deliver "50" :-) The facts are... WISPs are screwed. Consumers will forever be misled. And Competitors will always bend the truth and exploit it to their marketing advantage with consumers. Our only choice, is to educate educate educate. Tom DeReggi RapidDSL & Wireless, Inc IntAirNet- Fixed Wireless Broadband ----- Original Message ----- From: Justin Wilson <mailto:[email protected]> To: WISPA General List <mailto:[email protected]> Sent: Friday, October 22, 2010 1:39 PM Subject: Re: [WISPA] Verizon LTE Part of the think working for WISPs is the mindset. Cell companies, and people view service from a "Cell Company" as being mobile. They don't market to a customer who is at home with a router and an xbox. Who cares if it is fast if you can't share it or aren't told how to share it? This will change over time, but for now it is a selling point for the WISP. -- Justin Wilson <[email protected]> http://www.mtin.net/blog - xISP News http://www.twitter.com/j2sw - Follow me on Twitter Wisp Consulting - Tower Climbing - Network Support _____ From: Steve Barnes <[email protected]> Reply-To: WISPA General List <[email protected]> Date: Thu, 21 Oct 2010 08:54:27 -0400 To: WISPA General List <[email protected]> Subject: Re: [WISPA] Verizon LTE The concern I have is in my coverage area Verizon already has 6 towers. I doubt they would be to worried about working with me. What I see is that I have 2 years to upgrade my equipment to be able to beat Verizon at all levels. TVWS could be a real game changer to us being so wooded. 700 Mhz LTE will already have the advantage. Steve Barnes General Manager PCS-WIN <http://www.pcswin.com/> RC-WiFi Wireless Internet Service <http://www.rcwifi.com/> From: [email protected] [mailto:[email protected]] On Behalf Of Steve Barnes Sent: Thursday, October 21, 2010 8:23 AM To: WISPA General List Subject: [WISPA] Verizon LTE Just got this from Verizon as a link on a advertisement: Verizon's 4G network will be available in 38 markets and major airports, covering approximately 100+ million people by the end of the year. We plan to double that in 2012 and cover our entire existing 3G footprint with 4G LTE by the end of 2013. Verizon Wireless is aggressively building the nation's first 4G LTE network across the same footprint that is currently covered by its nationwide 3G network, which covers more than 90% of the U.S. population. In order to provide access to this 4G LTE network to more of the U.S. population living in rural areas, Verizon Wireless plans to work with rural companies to collaboratively build and operate a 4G network in those areas using the tower and backhaul assets of the rural company and Verizon Wireless' core LTE equipment and 700MHz spectrum. Verizon Wireless provides a unique opportunity for selected participants to leverage the company's technical and spectrum resources. We are seeking companies that can assist in bringing the benefits of 4G LTE service to rural areas that currently lack Verizon Wireless coverage. Verizon Wireless may work with rural companies that have towers and backhaul capabilities, even if those companies are not currently wireless operators. Together, we will plan and coordinate a local LTE deployment schedule that makes sense for both Verizon Wireless and the rural company that we are collaborating with. http://aboutus.vzw.com/rural/Overview.html Steve Barnes General Manager PCS-WIN RC-WiFi Wireless Internet Service _____ ---------------------------------------------------------------------------- ---- WISPA Wants You! Join today! http://signup.wispa.org/ ---------------------------------------------------------------------------- ---- WISPA Wireless List: [email protected] Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ _____ ---------------------------------------------------------------------------- ---- WISPA Wants You! 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