On Mon, 29 Apr 2002 15:36:37 +0200, Erni, Sascha, -rb wrote:
>- subversive marketing ("Trojan horse"): build a larger Witango user base by
>supporting schools, universities and non-profits by special discounts on the
>software.
Phil's attitude about getting the product "out there" really impressed me. Be
modest, not pushy, about the "brand name," and give the customer what the
customer wants. Phil said something to the effect that if your client is likely
to say "Witango? What's that? We want something we've heard of, like ASP
or "dot net" or something!" -- then his approach would be to say that we are
deploying their products on an "XML execution engine" named Witango.
They've all heard of XML.
Bill
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