At 03:36 PM 4/29/02 +0200, you wrote:
>Hi Gene,
>
>I can't, of course, speak for With Enterprises. But this is what I gathered
>from the discussions regarding "marketing":
>
>- there won't be huge advertisment campaigns or budgets. no $70,000
>double-page adds or the like.
>
>- apparently, much marketing is supposed to be "done" by the community, i.e.
>the community is expected to be more vocal about Witango accomplishments.
>This may include "powered by Witango" buttons on web sites, mentioning
>Witango in product whitepapers and concepts, and including "Witango" on
>product sheets, marketing papers etc.. Don't forget to include "Witango"
>whenever a newspaper or magazine writes a feature story about a project you
>concluded. You get the idea.
>
>- subversive marketing ("Trojan horse"): build a larger Witango user base by
>supporting schools, universities and non-profits by special discounts on the
>software.
>
>- more regular Witango developers and business conferences; e.g. there's one
>planned for June or July in Europe (Luxemburg) IIRC.
>
>Have I forgotten to mention something?
Thanks Sascha, I've heard similar things from another individual so I
suspect your recap is accurate. Unfortunately in my opinion.
I'm in the process of looking for work in Florida. Many of my friends
live there, and all of my family moved there so I visited last week, fell
in love with the place and plan to move there this year if I can find work.
I'm going to be looking for an IT Management position instead of a
developer position, even though my heart is in programming?
Why? Because I like Tango as a programming tool, it seems only to get
better and so few people hear of it it's almost impossible to get it into
any organization. It seems, with the exception of the folks at EveryWare
anyone else exposed to Tango was so awed by its capabilities that they
firmly believed the world would beat a path to their door in order to use it.
It reminds me of my mainframe days. If anyone has ever coded in
Fortran, Cobol and PL/1 you know for a fact how much more powerful PL/1 is
than either of the others. So why do you hear so little of PL/1 and so much
of Cobol?
I just performed a search on Monster and Dice. Monster had a "Tango
Shatterproof Drinkware division" job listed and Dice returned nothing.
JobSniper, which allows you to search many job banks at once had similar
results.
It's only my opinion but without a cohesive marketing plan I don't
believe sales of Tango will be enough to support the costs of development
and enhancement. I don't believe the current developer community is large
enough to market the product.
I dislike being a wet blanket but we've all been through this before. I
hope that I am wrong and I hope the folks at Witango reconsider a
substantial marketing plan.
In the meantime does anyone on this list know of any companies hiring
in Florida? *laughs*
Sincerely,
Gene Wolf
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