On a similar note... I just had a conversation this week with an Apple
Solutions guy at the local CompUSA - he can't wait to have us come talk to
the local Mac User Group about Witango... There are lots of MUG's around,
and that could be a great way to increase the visibility of the product with
a very loyal (ok, we can admit it... Somewhat fanatical) audience.
Jason
On 4/29/02 12:09 PM, "Jose Kuhn" <[EMAIL PROTECTED]> wrote:
> The one thing that we can do is to make sure that when Witango 5 is released
> all of the online news outlets like, on the Mac Side, Maccentral, Macnn, Mac
> world, ... etc post are continually fed news about Witango. Not only product
> information, but solutions generated by Witango.
>
>
> Just my 2 cents.
>
> Jose
>
> on 4/29/2002 10:23 AM, Gene Wolf at [EMAIL PROTECTED] wrote:
>
>> At 03:36 PM 4/29/02 +0200, you wrote:
>>> Hi Gene,
>>>
>>> I can't, of course, speak for With Enterprises. But this is what I gathered
>>> from the discussions regarding "marketing":
>>>
>>> - there won't be huge advertisment campaigns or budgets. no $70,000
>>> double-page adds or the like.
>>>
>>> - apparently, much marketing is supposed to be "done" by the community, i.e.
>>> the community is expected to be more vocal about Witango accomplishments.
>>> This may include "powered by Witango" buttons on web sites, mentioning
>>> Witango in product whitepapers and concepts, and including "Witango" on
>>> product sheets, marketing papers etc.. Don't forget to include "Witango"
>>> whenever a newspaper or magazine writes a feature story about a project you
>>> concluded. You get the idea.
>>>
>>> - subversive marketing ("Trojan horse"): build a larger Witango user base by
>>> supporting schools, universities and non-profits by special discounts on the
>>> software.
>>>
>>> - more regular Witango developers and business conferences; e.g. there's one
>>> planned for June or July in Europe (Luxemburg) IIRC.
>>>
>>> Have I forgotten to mention something?
>>
>> Thanks Sascha, I've heard similar things from another individual so I
>> suspect your recap is accurate. Unfortunately in my opinion.
>>
>> I'm in the process of looking for work in Florida. Many of my friends
>> live there, and all of my family moved there so I visited last week, fell
>> in love with the place and plan to move there this year if I can find work.
>> I'm going to be looking for an IT Management position instead of a
>> developer position, even though my heart is in programming?
>>
>> Why? Because I like Tango as a programming tool, it seems only to get
>> better and so few people hear of it it's almost impossible to get it into
>> any organization. It seems, with the exception of the folks at EveryWare
>> anyone else exposed to Tango was so awed by its capabilities that they
>> firmly believed the world would beat a path to their door in order to use it.
>>
>> It reminds me of my mainframe days. If anyone has ever coded in
>> Fortran, Cobol and PL/1 you know for a fact how much more powerful PL/1 is
>> than either of the others. So why do you hear so little of PL/1 and so much
>> of Cobol?
>>
>> I just performed a search on Monster and Dice. Monster had a "Tango
>> Shatterproof Drinkware division" job listed and Dice returned nothing.
>> JobSniper, which allows you to search many job banks at once had similar
>> results.
>>
>> It's only my opinion but without a cohesive marketing plan I don't
>> believe sales of Tango will be enough to support the costs of development
>> and enhancement. I don't believe the current developer community is large
>> enough to market the product.
>>
>> I dislike being a wet blanket but we've all been through this before. I
>> hope that I am wrong and I hope the folks at Witango reconsider a
>> substantial marketing plan.
>>
>> In the meantime does anyone on this list know of any companies hiring
>> in Florida? *laughs*
>>
>> Sincerely,
>> Gene Wolf
>>
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>
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