and, of course, that corporate identity stuff is the last thing anyone would want on another website. They want their OWN identity to flavor it.

[I did work for a bank and was issued a CD with the corporate identity standards. Had to sign an NDA to get it, then promise to obey all the rules, which were VERY numerous - filling the CD, in fact - and allowed zero graphic options. ]




On Jul 6, 2004, at 10:52 AM, Rick Sanders wrote:

True Roland,

In one of my more in-depth agreements i refer to the client's corporate identity. This means the layout of the site with corporate colors, the colors & fonts used in the navigation buttons, logos, pictures, and other items that make the corporate identity. sometimes the corporate identity is copywrited.

Rick

careful: 'design concepts' is a vague term and web UIs tend not to be unique. You know: section menus on top and navigation device on the left and..... We converge on conventional layouts and navigation UIs because it makes a site familiar and easy to use.

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