Mark wrote:
"creating an additional award is not going to make the main award events
stand up and go "duh, we've been coming at this from the wrong angle".

"I also feel that hall of shame type stuff is not a great solution either -
I'm seriously wondering what the right approach would be - I really don't
know."

I think it has to be from an educational point of view. Massively targeting those who 
run the awards, are judges, might be judges, sponsors, you name it. All in good taste 
of course but they need to know that the standards exist, and for a reason, and can 
give stunning results too.

It will all be in promotion me-thinks so the Web Standard Award is not bad because the 
recognition can still be given to those who excell, and use the platform to show 
"them" what you are talking about-by example.

Regards,
Pete

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