Mark,

Yes, I am as disappointed as you are about this. I received the email from
AIMIA and felt exactly the same. What's more, it would cost my company $500
a year to join AIMIA. I found that out after having to give them my private
details first, then I was told what the prices were to join. Great process.

I don't have any solutions at present. In fact a few events (relating to web
standards) in the last few weeks at my current contract and online have made
me feel that we really are fighting an uphill battle. Maybe we have to be
more vocal about standards, or make our message disseminate further and
wider - but at the moment I'm not sure how to do this, or even if
designers/developers such as those who won AIMIA awards would even listen
...


Regards,

David McDonald
Web Designer

http://www.davidmcdonald.org

Southbank, Melbourne
Australia

Mobile: 0403 332 140
ICQ: 11814164

-----Original Message-----
From: Mark Stanton [mailto:[EMAIL PROTECTED] 
Sent: Tuesday, 10 February 2004 7:14 PM
To: [EMAIL PROTECTED]
Subject: RE: [WSG] Tenth AIMIA Awards announced



Wow - the Grammies of web design..... One day these awards might pay
attention to what is actually going on in the web medium & not treat sites
as high bandwidth, "interactive" TV ads.

There are a couple of good ones in there, a couple of your usual flash
eye-candy sites and a whole bunch of rubbish.

This one looks good - http://www.ecorecycle.vic.gov.au/ - Government site,
nice "table & spacer image" based layout doing a good impression of a css
layout (all the rage these days you hear!) and an "Accessibility Rating"
link in the footer. Click the link.... 

"This site is not optimised for your browser. To view this site successfully
you need Microsoft Internet Explorer 4.0 and above or Netscape 4.0 and
above.

You can upgrade your browser from the following locations:

    * Internet Explorer
    * Netscape

You may proceed to the site but you may experience difficulty viewing pages.
Proceed to the home page." -
http://www.ecorecycle.vic.gov.au/www/unsupported_browser.asp

Award winning indeed..... Sorry for the negativity.

------------------------------------

Ok that was my initial reaction on seeing the awards site - I didn't send
the email at 4pm because I thought there was too much emotion there & not
enough thought. I've chilled a bit now & here's my take.

These web design awards are a pretty sorry reflection on the state of the
industry - pretty much every award I've seen places all the emphasis on
eye-candy and none on the underlying quality of a web page in terms of how
well does it "plays" in the Internet space. I'm not suggesting that sites
should win these awards solely because they are standards compliant, but
that should be a factor at least - particularly basic accessibility.

Funnily enough I've just had a guy wander into the office - I saw the name
of his company when I was browsing the AIMIA site and asked him about the
awards & gave him my take on it all. It turns out he was a judge in some of
the categories (oops). His impression is that they have to make a decision
based on the limited number of sites that are put in front of them. Also
many of the judges are not qualified or experienced in web standards, they
are just your regular IE users with broadband connections. 

Another point to make is that AIMIA does stand for Australian Interactive
Media Industry Association and not Web Standards Group. 

But still, its kinda sad that despite the progress made in developing
standards compliant sites - it's a long long way from being main stream. So
is it a problem that these awards and other "best of breed" website
showcases like the MM "Site of the day" ignore standards compliance and
accessibility as valid parts of a good web development? 

If so what can be done about it? I'm really interested in some ideas.



"Boundary-busting, stylistically baroque experiments built with DHTML and
Flash will continue to win awards as long as judges continue to view them in
the latest browsers on wide-screen G4s and Pentiums with T1 connections.
And, it goes without saying, they will win these awards only if they are
prize-worthy in their graphic design and programming. We're not talking
about bad design, here. We're talking about design at the highest levels -
but design of a certain type only.

.......

I worry about the medium, because not enough designers are working in that
vast middle ground between eye candy and hardcore usability where most of
the Web must be built. And there are fewer and fewer incentives for Web
designers to toil in these fields, since this type of work pleases Web users
but wins absolutely no recognition from the industry, aside from a paycheck.
("My God, it loaded so quickly and worked so well, even in IE3 on my Dad's
old Dell machine." You know how awards show judges are always saying things
like that? Neither do I.)" 

- Mr Zeldman 
http://web.archive.org/web/20030414182353/www.adobe.com/web/features/zeldman
20000821/page2.html
Adobe seem to have dumped this little gem from their site :(



Cheers

Mark


------------------
Mark Stanton
Technical Director
Gruden Pty Ltd
Tel: 9956 6388
Mob: 0410 458 201
Fax: 9956 8433
http://www.gruden.com <http://www.gruden.com/> 

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