[WSG] best ways to "sell" web standards

[Neerav]

When preparing a proposal for a potential client or trying to convince 
your management, what are the tried and true methods used by WSG members 
to convince them that coding to web standards is a plus for their 
organisation?

I can think of a few to start with:

* Lower data transfer volumes as pages coded with DIV and SPAN tags + 
CSS for presentation are usually smaller in size and the CSS will be cached

* Coding to standards lowers testing time in the umpteen available 
browsers (in my experience) as pages coded to standards tend to work 
more out "out of the box" than older style table layout and font tag 
coded pages

--
Neerav Bhatt
http://www.bhatt.id.au
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