On Wednesday, March 10, 2004, at 09:00 PM, Andy Budd wrote:
My question really would be, why do you have to convince them to use web standards at all. I'd say you should tell them that's how you build sites, just as a PHP programmer will tell their clients that they use PHP. Most clients don't care how the site is built, they care about the end product. Sell the product, and benefits, not the tools.
I second that, except any one in an industry as competitive as web design needs to provide a point of difference.
*If* your point of difference is standards, then you need to explain them in a non-technical, benefit or return-on-investment oriented manner, so that an informed decision can be made.
--- Justin French http://indent.com.au
*****************************************************
The discussion list for http://webstandardsgroup.org/
*****************************************************
