My question really would be, why do you have to convince them to use web standards at all. I'd say you should tell them that's how you build sites, just as a PHP programmer will tell their clients that they use PHP. Most clients don't care how the site is built, they care about the end product. Sell the product, and benefits, not the tools.
Neerav wrote:
When preparing a proposal for a potential client or trying to convince your management, what are the tried and true methods used by WSG members to convince them that coding to web standards is a plus for their organisation?
Andy Budd
http://www.message.uk.com/
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