There are heaps of articles on this, as well as answers on this list.
Try this:
http://www.mail-archive.com/wsg%40webstandardsgroup.org/msg01324.html

Thanks
Russ

> 
> When preparing a proposal for a potential client or trying to convince
> your management, what are the tried and true methods used by WSG members
> to convince them that coding to web standards is a plus for their
> organisation?
> 
> I can think of a few to start with:
> 
> * Lower data transfer volumes as pages coded with DIV and SPAN tags +
> CSS for presentation are usually smaller in size and the CSS will be cached
> 
> * Coding to standards lowers testing time in the umpteen available
> browsers (in my experience) as pages coded to standards tend to work
> more out "out of the box" than older style table layout and font tag
> coded pages

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