Our web agency has been promoting the versatility of sites built to web standards instead of the "our sites validate" or the "you could be threatened with legal action one day" argument. Telling clients that their site will reach a larger audience, be forward compatible, or can be viewed better on handheld devices than table based layouts seems to be more convincing.
We find that we don't have to charge much more for XHTML/CSS than we used to for table based designs because in most cases the development process is faster. Although it has been a steep learning curve (and still is) :) Luke Moulton > My premise is that any sensible business person should try to > differentiate from competitors by showing they have skills > that no one > else has, vast experience etc and justify charging more than the > competition because of that > > So has any member of the WSG done that, justifying charging > $X more than > eg: "the design agency down the road which makes webpages by putting > sliced photoshop images into tables" by saying something > along the lines of > > "I design to Web Standards and can show my product validates against > these standards, this is like an industrial business getting > ISO Quality > certification for their processes and means my > product/service satisfies > web industry standards for quality of code, can other companies with > proposals for your project do the same ?" > > -- > Neerav Bhatt ***************************************************** The discussion list for http://webstandardsgroup.org/ See http://webstandardsgroup.org/mail/guidelines.cfm for some hints on posting to the list & getting help *****************************************************
