On 01/06/2004, at 11:46 AM, Neerav wrote:
So has any member of the WSG done that, justifying charging $X more than eg: "the design agency down the road which makes webpages by putting sliced photoshop images into tables" by saying something along the lines of
"I design to Web Standards and can show my product validates against these standards, this is like an industrial business getting ISO Quality certification for their processes and means my product/service satisfies web industry standards for quality of code, can other companies with proposals for your project do the same ?"
Yes. Every business needs to create a point of difference between itself and it's competitors to stand out. This would be one way to do it. Specials prices, stunning sample designs, pre-built code and templates to save the client money, quick turn-around times, money back guarantees, proven track records and proven experience would all also be valid ways of differentiating yourself from your competitors.
But be careful, if every web firm suddenly promotes itself as being standards compliant, then there is no longer a differentiation. How many web form websites have you seen with this line?
"We create visually stunning, easy to use websites with intuitive user interfaces which load quickly"
Yep. Uh-huh. We all all say that.
It might buy you a few months of differentiation, but I'm still not sure that the average client cares about standards -- they care about price & design far above usability, accessibility and standards in my experience, and so they should.
"But what will the home page look like?"
:)
--- Justin French http://indent.com.au
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