On 25 Nov 2004 11:25:56 +1100, Andrew Thompson <[EMAIL PROTECTED]> wrote:
> As far as companies adopting a forward-thinking view, I hate to sound 
> cynical, but that's still a while in coming. I find the knowledge of web 
> standards among management remains close to zero. I always pitch an ROI for 
> CSS on a bandwidth/user experience basis and, while all prospects perk up at 
> the mention of ROI, they glaze over when they hear what it is. It seems too 
> remote for most and, for those that do understand, they have the view that  
> the cost of bandwidth is falling and it's not from their budget anyhow. Good 
> old short-term thinking is alive and well - especially in my neck of the 
> woods. Not that this stops me from pushing. It's only if we all do it that we 
> will win them over. And I'm very glad to be a pioneer for this.

the bandwidth aspect is, IMHO, only a big issue for very high traffic sites.  

bandwidth costs are falling, and human time is an ever-growing part of
the mix of costs.

of far more significance financially (except for very high traffic
sites), is the increased efficiency of centralised CSS and minimal
markup in handling future site layout revisions.   also, accessibility
is a rapidly growing factor, especially if there are legal
implications...
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