On Tue, 1 Feb 2005 09:57:46 -0000, designer <[EMAIL PROTECTED]> wrote:
"I can appreciate that I am getting a 'quality' product, but from a practical point of view, what am I getting that improves my business? As far as visitors to my site are concerned there seems to be no advantage - after all, my competitor's sites may well be outdated, but they do actually WORK, so my customers don't see any benefit."
The advantages are geared towards both the business-owner and the user: - lower bandwidth intensive/cheaper to host (probably not an issue for your particular client) and also faster-loading for the end user - easier to update/redesign in the future - more accessible (presumably, depending on what was replaced) - *perhaps* more search engine friendly (again, depends what was replaced) - forwards-compatible, browser-wise - available to a wider audience of browser-users
Jacobus van Niekerk wrote: > Here is some comments she might like ;) > > http://www.adaptivepath.com/publications/essays/archives/000266.php > > http://www.maxdesign.com.au/presentation/benefits/
Ok - playing devil's advocate a bit :)
I think it's pretty much a waste of time explaining standards and arguing standards to someone like your client. And that's not meant as a put-down of them. Try it - watch their eyes glaze as you show how the competitors' sites don't validate.
They shouldn't have to care about standards. They shouldn't have to know about standards. Their time is too short, they're too busy running their business.
Just build a standards-compliant site as something you do as a matter of course. I don't see any reason not to do that. We have no more need to explain this to a client than an electrican needs to explain to me the standards they work to. I assume they are there somewhere, and I expect they will work to them.
Mike
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