I'm not sure I agree when it comes to "you shouldn't plaster a site with "stickers" for valid xhtml/css/508 etc. I guess we all have a common interest in higher awareness about standards. Maybe the "stickers" wont mean anything to all people but lets hope they'll ask what it is. That way the "stickers" could turn into a kind off "quality stamp" in the long run.

Just my humble opinion
Kim



Patrick H. Lauke wrote:

designer wrote:

[1] Do folk regard the w3c validation logos in much the same way that other
industries regard the kitemark?


I think an important thing to remember here is: who are these logos for? Sure, you get the peer recognition, but do consumers and end users *really* care about whether or not your site is XHTML 1.0 Strict compliant? I'd posit that no, for the most part, users will come to your site to get a service or information. It's a bit like plastering a nice big sticker on a new building saying "built with bob's special concrete mix". As long as the site (or building) performs as it should, customers do not need to know this sort of stuff...they couldn't care less.

[2] if not, is this because they aren't 'official' ?


Well, the kitemarks assure consumers that their products won't just blow up or catch fire or something. With a web site, it really has no meaning. A site can be fully W3C compliant and still be unfit for purpose. Compliance does not necessarily equate high standard.

[3] Have there been any attempts to get an official kitemark (or kitemarks)
for valid, accessible sites?


Let's not confuse validation with accessibility. There is a certain benefit to advertising (or otherwise making clear) that a site has made steps towards being accessible...although I'd argue that even then this sort of thing should be invisible, i.e.: a user with certain access needs should realise a site is accessible by actually using it, and not because he/she is being told.

It seems to me that a 'proper' kitemark would really be an incentive for
folk to use standards.


Who would be the awarding body? Who would monitor continuous compliance?

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