-----Original Message-----
>From: Tony Crockford <[EMAIL PROTECTED]>
>Sent: Jun 27, 2007 8:44 AM
>To: wsg@webstandardsgroup.org
>Subject: Re: [WSG] Page Structure
>
>[EMAIL PROTECTED] wrote:
>
>> I tend to agree with James Jeffery on this one. I just checked one of my 
>> sites front page and found not a single h1, h2 or h3. Yet many of my key 
>> words like 'group health insurance' or 'freedom blue ppo' show that site 
>> on Google first page. Oh how I wish I knew how some magic code like h1 
>> would place me on the first page for everything I create.
>
>using headings that contain your key phrases are a clear indication to 
>the search engine algorithm that this page is about that keyphrase.
>
>if your page is all about Steam engines and steam engine is contained in 
>the page title and a couple of headings, then the page will be ranked 
>higher than a similar page that just contains the words steam engine a 
>similar number of times.
>
>page content and structure is just one small part of your SERP factor 
>though, as inbound links, Page freshness and other factors play a large 
>part too.

Hi Tony,

I didn't even know there was such a thing as SERP factor. I get an average of 
4000 visitors a day now on my main site. I have been told that if I make too 
many changes on my site I could loose my ranking with Google. 

I mentioned only 2 words that bring me front page on Google. I have tracked 
down dozens of other words that are from my site but NOT my front page such as:

insurance jokes
yes virginia
how to bake a potato
waldorf salad, etc.

Just thinking I could loose my ranking has stopped me from changing a bunch 
(mainly recipes) pages over to Web Standards. See my quandry? It's scary!

Thank you for visiting our site. If we can help unravel the quotes or 
applications with you, please call us Toll-Free 1-877-Look4Life 
(1-877-566-5454). For INSTANT ONLINE quotes for Groups, Familys and Individuals:

http://www.barricksinsurance.com/

Thanks & best,
Jim Barricks 
*  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *
Barricks Insurance Services
13900 NW Passage #302, Marina Del Rey, CA 90292
Phone: (310) 827-7286   |  Fax:  (310) 827-0256
Toll-Free 1-877-Look4Life  (1-877-566-5454)
http://www.barricksinsurance.com  | CA License 0383850          
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Representing Blue Cross, Blue Shield, Aetna, Allianz,
Delta Dental, Golden West, John Hancock, Kaiser Permanente,
Nationwide, HealthNet, Pacificare, PacAdvantage,  Unicare.
*  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *





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