Ben Buchanan wrote:
"Pages that validate as strict are superior to transitional because
_______________."


"It is important to serve pages that validate as strict because
_______________."


...validation is a quality metric, and we want a quality web presence.

Given that you're dealing with someone that has no interest in standards, I
wouldn't attempt to convince them that they are inherently good. From your
description, they don't care and they're unlikely to start caring! :)

Another way to look at it, is they are more interested in the value of the
standard in the particular situation. There are lots of business models,
technical standards etc - however not every one of these is applicable to every
situation.

I also don't quite understand why compliance with the standard is not inherrent
in how the page is coded. Are you suggesting it is more difficult, time
consuming etc? If you are suggesting a retro fit - you would have to produce a
more compelling argument.


If they're a bottom-line type, mention that you will be able to maintain the
site more efficiently (ie. less
cost). If they're an SEO type, mention that valid sites tend to index
more consistently in search engines (validation doesn't guarantee high
ranking, but it is still a major part of any serious, ethical SEO).

Another compelling argument would be interoperability -  that  visitors
(potential clients/customers/business partners) would be able to read/use the
website. Perhaps also future compatibility with tools. Maybe even demonstrate the shortcomings.


Your question about strict vs. transitional also begs the questions "how
close to strict are they?". If they could almost validate as strict already,
then cool - go for strict. If they are miles off because hundreds of users
would need to be trained to produce strict, I'd live with transitional and
work on a strategy that doesn't require training hundreds of users to be
standardistas.
<snip>

Here is the HREOC SOCOG Website case:
<http://www.hreoc.gov.au/disability_rights/decisions/comdec/2000/DD000120.htm>

--
Marghanita da Cruz
http://www.ramin.com.au
Phone: (+61)0414 869202





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