Well, apart from what has already been said, I have a personal experience of being on the receiving end of a Red brand. I bank with HSBC, who in Australia have Red and Grey as their brand colours. Every month I get a statement in Red print and every month I think I am in debt or they are writing to warn me about something that is overdue. Except this month. I have changed bank. Regards
Jane ________________________________ From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Linda Simpson Sent: Monday, 5 May 2008 12:46 To: wsg@webstandardsgroup.org Subject: [WSG] Colour accessibility/ usability Hi, We've been asked to change our colour scheme on our websites to fit into our corporate colour scheme. We currently use blue, and the colour we've been asked to change to is now red. Our site will be using a solid background, with white for the content area (along the lines of news.com.au). Our concern is that such a large amount of red may cause accessibility/ usability issues (we are not only talking about the background colour but also the navigation). We may possibly have some say into the shading of the red, but for the moment think of a nice bright colour (#A80D35). What we need more information about is how the colour red can affect readability. I have done research, and I know about the w3c colour contrast algorithm. I've also had a look at the psychology of the different colours and that red is associated with anger and intensity. What I am wanting to know, does anyone have any failure/ success stories of using a large amount of red on a site without it adversely affecting users. We also wanted to know if there was a particular range that might cause headaches in some users. I would also be interested to know of any research into what borders on acceptable luminosity. For example, I know in a couple of mockups that we have done, the red has been very glary, and makes focusing on the content quite difficult. Unfortunately, this being a personal opinion, we need the research to back it up with. Any help that you can give will be appreciated. Regards, Linda ******************************************************************* List Guidelines: http://webstandardsgroup.org/mail/guidelines.cfm Unsubscribe: http://webstandardsgroup.org/join/unsubscribe.cfm Help: [EMAIL PROTECTED] ******************************************************************* Notice: The information contained in this email message and any attached files may be confidential information, and may also be the subject of legal professional privilege. If you are not the intended recipient any use, disclosure or copying of this email is unauthorised. If you received this email in error, please notify the DEEWR Service Desk and delete all copies of this transmission together with any attachments. ******************************************************************* List Guidelines: http://webstandardsgroup.org/mail/guidelines.cfm Unsubscribe: http://webstandardsgroup.org/join/unsubscribe.cfm Help: [EMAIL PROTECTED] *******************************************************************
