Brilliantly put Janice!

Bob

----- Original Message ----- From: "Janice Schwarz" <[email protected]>
To: <[email protected]>
Sent: Thursday, December 29, 2011 8:28 PM
Subject: Re: [WSG] Expected behaviour of links to external websites



There are still many people that have not used the Internet. Or barely
use it. Not everyone works in an office. Not everyone has been able to
afford a home computer for 20 years, or 10, or even 5. Not everyone
even likes to be in front of a computer. There are many who absolutely
loathe using them.

Everyone that uses the Internet is not you. It is not *us*. We are
very different from most site visitors. They think nothing like us. I
work with those people every day, in a variety of settings.

I've been working in this field since '98 and I *still* meet people
who are using the Internet for the very first time.

My personal take is: design functionality based on your target
demographic. If it's a saavy demographic, then work with that. If it's
the general population, then about half of them can't use a computer,
or just barely can, and work around that.

Internet access and usage varies by country, province, state, economic
and educational brackets, age, and so on. Every demographic will
interact differently with a website. Users surprise us often in how
they will approach a site.
--
Janice Schwarz
GeekArtist Web Solutions, LLC
www.geekartist.com
Phone: (214) 302-7575
Twitter: GeekArtist


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