… except that their phone/tablet strategy and all the failings that go with 
their metro/Windows Store/whatever-they-decide-to-call-it-tomorrow vision are 
leaking fail all over the desktop, and the “free 8.1 update” (ie Windows 8 SP1, 
except they can’t call a spade a spade after making such a big deal about no 
more service packs) has done near enough to nothing to alleviate it.

From: ozdotnet-boun...@ozdotnet.com [mailto:ozdotnet-boun...@ozdotnet.com] On 
Behalf Of Ken Schaefer
Sent: Tuesday, 24 September 2013 3:16 PM
To: ozDotNet
Subject: RE: Mark II

The issue I have with that position is that the Surface Pro isn’t limited to 
the Windows Store, and since there are plenty of non-store apps (e.g. Office) 
that can be run on a Surface Pro, the proposition is more than just Windows 
Store.

Surface RT, on the other hand…

Cheers
Ken

From: ozdotnet-boun...@ozdotnet.com<mailto:ozdotnet-boun...@ozdotnet.com> 
[mailto:ozdotnet-boun...@ozdotnet.com] On Behalf Of Nathan Chere
Sent: Tuesday, 24 September 2013 2:40 PM
To: ozDotNet
Subject: RE: Mark II

The crux of what I’m talking about boils down to Windows Store, so both.

From: ozdotnet-boun...@ozdotnet.com<mailto:ozdotnet-boun...@ozdotnet.com> 
[mailto:ozdotnet-boun...@ozdotnet.com] On Behalf Of Ken Schaefer
Sent: Tuesday, 24 September 2013 2:37 PM
To: ozDotNet
Subject: RE: Mark II

Are you talking about the Surface RT? Or the Surface Pro? They’re two different 
products.

Cheers
Ken

From: ozdotnet-boun...@ozdotnet.com<mailto:ozdotnet-boun...@ozdotnet.com> 
[mailto:ozdotnet-boun...@ozdotnet.com] On Behalf Of Nathan Chere
Sent: Tuesday, 24 September 2013 2:34 PM
To: ozDotNet
Subject: RE: Mark II

I reckon Microsoft would be happy if they could get 50 good applications too.

Even then, it’s not enough to have “good” apps. They need exclusive apps… and 
really, if you have an idea even remotely worth doing something with, why in 
your right mind would you choose Windows Store of all places to make it 
exclusive to?

… which ultimately means apps aren’t enough. The platform is a failure. With 
the Surface they chose to consolidate Windows (desktop) and Windows Mobile 
while ignoring virtually all of the key strengths of the products they were 
bastardising (especially with RT). They’ve limited their niche to the kind of 
people who want to do more than they can with the currently popular idea of a 
‘tablet’ but don’t want the power and versatility of a full-blown laptop.

Had they gone down the road of Windows Mobile 7 with an optional but default 
app store instead of the almost complete re-imagining which was Windows Phone 7 
(and 7.5, 8 etc) I imagine they would have built on the slice of the enterprise 
market they had with prior Windows Mobile instead of almost completely 
alienating the enterprise, continued to appeal to the hobbyist and amateur 
developer market (increasingly so with XNA – which they’ve also canned, another 
brainfart) and provided a convenient medium for accessing content for the 
average consumer. The pre-requisite of Zune to do anything useful reeks of all 
the fail of iTunes. Even though they’ve limited piracy, there’s virtually 
nothing in the store worth pirating anyway. Because no-one wants to use it, 
which means no-one wants to develop for it. I’d much rather target a platform 
with 60%-95% piracy rate (depending on who you believe) and a paying customer 
base of 100s of millions than a platform with 5-20% piracy rate (also depending 
on who you believe) but a single completely broken store with no quality 
control (even rewarding people for shit apps – “quantity over quality”) and  a 
distinct minority customer base of whom the paying customers are an even more 
fragile minority.

But why learn from the mistakes and failings of Windows Phone? Why not sink the 
tablet market as well, and do all we can to take down the desktop in general 
while we’re at it?

</rant which started off as a one-liner but I get carried away so apologies for 
any beating of any dead horses and drawing of long bows>




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