Re: [WSG] Search Engines and CSS - Doesn't the HTML Matter More?

2005-02-02 Thread Lennart Fylling
Lea de Groot wrote:
Sadly, I've been unable to find any evidence of semantic code helping
SEO, or even of the bots preferring semantic code, *except* for the
unproven possibility of code so badly formed that a searchbot cant
figure out the content of the page. (ie code that validates wont have
this possibility)
But I've never heard of that happening, and surely if the browsers can
render it then the bots can parse it.
*sigh*
More about SEO:
http://virtuelvis.com/archives/2004/11/search-engine-optimization
--
Mvh/Regards
Lennart Fylling
http://lennart-fylling.com
web design  consultancy
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RE: [WSG] Search Engines and CSS - Doesn't the HTML Matter More?

2005-01-31 Thread Chris Rizzo
Hi,

I guess I want to interject here a bit. Maybe steer the conversation in a
different direction because I'm very interested in this topic being a person
who believes in the benefits of CSS, and who does quite a lot of SEO.

From Lea's previous post:
 I've been searching around for an answer to this and many people are
 saying 'maybe' Google does read your css. Does anyone know this for a
 fact?

If the log files dont show them loading it then they dont have the data 
to analyse it.

Guys, can we take the focus off of the CSS file? I don't think Google or any
engine cares what's in that file because it doesn't contain data relevant to
site content. However, what I am wondering is this ... 

1) What kind of SEO impact does using CSS to *remove* all of the styling
junk from an HTML page have? Meaning we have a leaner cleaner page, a
smaller page, and a page with more focused content. Does this provide an SEO
benefit?

2) And how does using good semantic code in your HTML help SEO, if at all?
Do the engines prefer to read semantic code, and if so why? Does that
translate to an SEO benefit?

I think these questions are relevant because if we could answer them in the
positive with some certainty we'd have another legitimate benefit to using
CSS, and we could use the knowledge as a basis for possibly deriving
strategy to use CSS to provide a stronger SEO benefit.

Currently my belief is that CSS doesn't have an impact on SEO significant
enough to warrant redesigning a site in CSS for that reason alone. But, I'd
really love to be proven wrong. 

Chris Rizzo




-Original Message-
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On
Behalf Of Lea de Groot
Sent: Friday, January 28, 2005 9:24 PM
To: wsg@webstandardsgroup.org
Subject: Re: [WSG] Search Engines and CSS

On Fri, 28 Jan 2005 10:14:04 +1100, Ryan Sabir wrote:
 Does anyone have a definitive answer on whether search engines take
 any notice of CSS?

If you examine your log files, you will find that Googlebot et al never 
call for your css file.
Thus they are not viewing it, and not using it to determine the site.

 We have known for a long time that is you have a text coloured the
 same as its background then search engines will consider this as an
 attempt to fool them, and lower your pages ranking... but what about
 doing the same thing with CSS?

They are reliant on people reporting sites for this.
 
 We are always told
 the search engines pay respect to markup, so then this H1 content
 would be given high relevance.

No, not particularly - the search engines dont seem to be semantic at 
all.

 I've been searching around for an answer to this and many people are
 saying 'maybe' Google does read your css. Does anyone know this for a
 fact?

If the log files dont show them loading it then they dont have the data 
to analyse it.
Simple.

Lea
-- 
Lea de Groot
Elysian Systems - I Understand the Internet http://elysiansystems.com/
Search Engine Optimisation, Usability, Information Architecture, Web 
Design
Brisbane, Australia
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RE: [WSG] Search Engines and CSS - Doesn't the HTML Matter More?

2005-01-31 Thread Mike Pepper
Chris,

A few issues with CSS spamming:
http://www.seowebsitepromotion.com/enigma_log0411.htm

I've not touched on all the techniques but it a pointer in abuse of
standards-based development.

Cheers,

Mike Pepper
Accessible Web Developer
Internet SEO and Marketing Analyst
[EMAIL PROTECTED]
http://www.visidigm.com

Administrator
Guild of Accessible Web Designers
[EMAIL PROTECTED]
http://www.gawds.org

-Original Message-
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]
Behalf Of Chris Rizzo
Sent: 31 January 2005 16:04
To: wsg@webstandardsgroup.org
Subject: RE: [WSG] Search Engines and CSS - Doesn't the HTML Matter More?


Hi,

I guess I want to interject here a bit. Maybe steer the conversation in a
different direction because I'm very interested in this topic being a person
who believes in the benefits of CSS, and who does quite a lot of SEO.

From Lea's previous post:
 I've been searching around for an answer to this and many people are
 saying 'maybe' Google does read your css. Does anyone know this for a
 fact?

If the log files dont show them loading it then they dont have the data
to analyse it.

Guys, can we take the focus off of the CSS file? I don't think Google or any
engine cares what's in that file because it doesn't contain data relevant to
site content. However, what I am wondering is this ...

1) What kind of SEO impact does using CSS to *remove* all of the styling
junk from an HTML page have? Meaning we have a leaner cleaner page, a
smaller page, and a page with more focused content. Does this provide an SEO
benefit?

2) And how does using good semantic code in your HTML help SEO, if at all?
Do the engines prefer to read semantic code, and if so why? Does that
translate to an SEO benefit?

I think these questions are relevant because if we could answer them in the
positive with some certainty we'd have another legitimate benefit to using
CSS, and we could use the knowledge as a basis for possibly deriving
strategy to use CSS to provide a stronger SEO benefit.

Currently my belief is that CSS doesn't have an impact on SEO significant
enough to warrant redesigning a site in CSS for that reason alone. But, I'd
really love to be proven wrong.

Chris Rizzo

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RE: [WSG] Search Engines and CSS - Doesn't the HTML Matter More?

2005-01-31 Thread Chris Rizzo
Hi Mike,

Thanks for the article. It was a good overview of spamming. 

I must say though, that's not what I'm interested in. I definitely don't
want to spam the search engines... that would be something like SES (search
engine spamming); I want to know if CSS will help my legitimate non-spamming
professional SEO efforts. So far I haven't come across any data that would
convince me CSS makes a big difference with honest SEO. I'm wondering if
anyone has any insight to the contrary?

Thanks,
Chris

-Original Message-
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On
Behalf Of Mike Pepper
Sent: Monday, January 31, 2005 12:45 PM
To: wsg@webstandardsgroup.org
Subject: RE: [WSG] Search Engines and CSS - Doesn't the HTML Matter More?

Chris,

A few issues with CSS spamming:
http://www.seowebsitepromotion.com/enigma_log0411.htm

I've not touched on all the techniques but it a pointer in abuse of
standards-based development.

Cheers,

Mike Pepper
Accessible Web Developer
Internet SEO and Marketing Analyst
[EMAIL PROTECTED]
http://www.visidigm.com

Administrator
Guild of Accessible Web Designers
[EMAIL PROTECTED]
http://www.gawds.org

-Original Message-
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]
Behalf Of Chris Rizzo
Sent: 31 January 2005 16:04
To: wsg@webstandardsgroup.org
Subject: RE: [WSG] Search Engines and CSS - Doesn't the HTML Matter More?


Hi,

I guess I want to interject here a bit. Maybe steer the conversation in a
different direction because I'm very interested in this topic being a person
who believes in the benefits of CSS, and who does quite a lot of SEO.

From Lea's previous post:
 I've been searching around for an answer to this and many people are
 saying 'maybe' Google does read your css. Does anyone know this for a
 fact?

If the log files dont show them loading it then they dont have the data
to analyse it.

Guys, can we take the focus off of the CSS file? I don't think Google or any
engine cares what's in that file because it doesn't contain data relevant to
site content. However, what I am wondering is this ...

1) What kind of SEO impact does using CSS to *remove* all of the styling
junk from an HTML page have? Meaning we have a leaner cleaner page, a
smaller page, and a page with more focused content. Does this provide an SEO
benefit?

2) And how does using good semantic code in your HTML help SEO, if at all?
Do the engines prefer to read semantic code, and if so why? Does that
translate to an SEO benefit?

I think these questions are relevant because if we could answer them in the
positive with some certainty we'd have another legitimate benefit to using
CSS, and we could use the knowledge as a basis for possibly deriving
strategy to use CSS to provide a stronger SEO benefit.

Currently my belief is that CSS doesn't have an impact on SEO significant
enough to warrant redesigning a site in CSS for that reason alone. But, I'd
really love to be proven wrong.

Chris Rizzo

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Re: [WSG] Search Engines and CSS

2005-01-30 Thread Kay Smoljak
On Sat, 29 Jan 2005 12:24:29 +1000, Lea de Groot [EMAIL PROTECTED] wrote:
 No, not particularly - the search engines dont seem to be semantic at all.

In my experience - and seo is part of my job - search engines *do*
place higher relevance on keywords inside H1 tags.

-- 
Kay Smoljak
http://kay.smoljak.com/
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Re: [WSG] Search Engines and CSS

2005-01-30 Thread Mark Stanton
Google don't always use the Google bot user agent string - one of
their techniques is to use an IE user agent string from a different
subnet and compare it to what Google-bot gets. They also have very
good methods of rendering content to analyse its visual output. This
covers javascript tricks, css tricks and white-on-white stuff.

Basically don't waste your time trying to out smart a company with
that many PHDs and that much RD budget. There are good ways of
getting results in Google without silly tricks that will get you
banned. Write good content, get good links.

I really don't know if this thread is relevant on this list though -
if you are seriously interested in discussing google - go to the
Google News forum on Web master world.

-- 
Mark Stanton 
Gruden Pty Ltd 
http://www.gruden.com
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Re: [WSG] Search Engines and CSS

2005-01-30 Thread David R
Mark Stanton wrote:
Basically don't waste your time trying to out smart a company with
that many PHDs and that much RD budget. There are good ways of
getting results in Google without silly tricks that will get you
banned. Write good content, get good links.
...Yet they can't produce a single standards-compliant page?
--
-David R
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Re: [WSG] Search Engines and CSS

2005-01-28 Thread Andy Budd
On 28 Jan 2005, at 01:28, Mike Pepper wrote:
Take a look at some fought over keyphrases like 'website development' 
in
Google UK. You'll find many sites spamming with irrelevant noscript,
off-screen absolute positioned text, minute text, hidden layers, even 
some
cretins with WOW (white-on-white) text.

And you know what? Google doesn't do a damn thing about it.
I think that's a bit unfair. It's a bit like complaining that the 
police do nothing about crime in your area when none of the residents 
can be bothered to report it.

If you see a site which use dubious methods to gain a ranking 
advantage, contact Google and complain. I've a friend who's a 
professional SEO and one of the main things he and many of his 
colleagues do is report dubious sites. If after a month or so nothing 
has been done about it, then complain about it.

Andy Budd
http://www.message.uk.com/
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RE: [WSG] Search Engines and CSS

2005-01-28 Thread Mike Pepper
Andy,

I have sent literally hundreds of mails to Google illustrating exactly what
the miscreants are doing and how. I take SEO seriously and know most if not
all the techniques. They have never responded in any way other than their
automated responders. I eventually gave up in the knowledge that I was
wasting my time and energy.

Whenever I tackle a new market arena demanding fresh keyphrase analysis I
always vet the competition to see what I'm up against. The volume of spam is
extraordinary. Yahoo! and MSN are better. They at least make an effort to
respond and deal with alerts.

I have zero tolerance for spammers in any shape or form but as far as Google
goes, they're a waste of space when it comes to fighting spam.

It's not unfair; it's my experience over the past 3 years.

Mike Pepper
Accessible Web Developer
Internet SEO and Marketing Analyst
[EMAIL PROTECTED]
http://www.visidigm.com

Administrator
Guild of Accessible Web Designers
[EMAIL PROTECTED]
http://www.gawds.org

-Original Message-
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]
Behalf Of Andy Budd
Sent: 28 January 2005 09:53
To: wsg@webstandardsgroup.org
Subject: Re: [WSG] Search Engines and CSS



On 28 Jan 2005, at 01:28, Mike Pepper wrote:

 Take a look at some fought over keyphrases like 'website development'
 in
 Google UK. You'll find many sites spamming with irrelevant noscript,
 off-screen absolute positioned text, minute text, hidden layers, even
 some
 cretins with WOW (white-on-white) text.

 And you know what? Google doesn't do a damn thing about it.

I think that's a bit unfair. It's a bit like complaining that the
police do nothing about crime in your area when none of the residents
can be bothered to report it.

If you see a site which use dubious methods to gain a ranking
advantage, contact Google and complain. I've a friend who's a
professional SEO and one of the main things he and many of his
colleagues do is report dubious sites. If after a month or so nothing
has been done about it, then complain about it.


Andy Budd

http://www.message.uk.com/

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RE: [WSG] Search Engines and CSS - Not the real story.

2005-01-28 Thread Chris Rizzo
Darren,

That's not the real story. It's all well and good to have an honest web site
that people link to and like. In all probably you will then do well in
Google. But you know and I know folks who actively do good SEO work can do
well in Google too. And not only that, but you can do SEO work and be
honest! They are not mutually exclusive. Many successful sites will be,
IMHO, a combination of both. So SEO does matter, and CSS and SEO may matter
too.

Not to get into an SEO debate here, but let's be fair.

To address the question of whether Google will appreciate CSS, I don't have
facts but the logic goes that Google and other engines like text, and
anything but text gets in the way. So when you use CSS and move your content
to HTML ratio in favor of content you make your site more SEO friendly. I'll
bet others here will have some similar thoughts. 

However, in my estimation CSS isn't so important to SEO. I'd like to be
proven wrong though.

Chris

-Original Message-
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On
Behalf Of Darren Wood
Sent: Thursday, January 27, 2005 6:34 PM
To: wsg@webstandardsgroup.org
Subject: Re: [WSG] Search Engines and CSS

I'm not sure if they do.  But what I can tell you is that there is no 
point at all to try and fool search engines.

Search engines (google) will give you more rank if your site is honest, 
well built and on topic.  You can try all the tricks in the world...but 
the fact remains: if your site is good then people will link to it, if 
lots of people link to it then google will be more inclined to like your 
site too.

Cheers
D


Ryan Sabir wrote:
 Hey all,
 
 Does anyone have a definitive answer on whether search engines take
 any notice of CSS?
 
 We have known for a long time that is you have a text coloured the
 same as its background then search engines will consider this as an
 attempt to fool them, and lower your pages ranking... but what about
 doing the same thing with CSS?
 
 There would be so many ways to hide text with css, setting display to
 none, setting the background colour, pushing the padding up so the
 text gets pushed out of the element, etc...
 
 Someone could develop their page full of H1's with dodgy keywords,
 and simply not display the content of those H1's. We are always told
 the search engines pay respect to markup, so then this H1 content
 would be given high relevance.
 
 I've been searching around for an answer to this and many people are
 saying 'maybe' Google does read your css. Does anyone know this for a
 fact?
 
 thanks all, bye!
 
 
 ---
 Ryan Sabir
 Newgency Pty Ltd
 2a Broughton St
 Paddington 2021
 Sydney, Australia
 Ph (02) 9331 2133
 Fax (02) 9331 5199
 Mobile: 0411 512 454
 http://www.newgency.com/index.cfm?referer=rysig 
 
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Re: [WSG] Search Engines and CSS

2005-01-28 Thread Andy Budd
Mike Pepper wrote:
I have sent literally hundreds of mails to Google illustrating exactly 
what
the miscreants are doing and how. I take SEO seriously and know most 
if not
all the techniques. They have never responded in any way other than 
their
automated responders. I eventually gave up in the knowledge that I was
wasting my time and energy.

It's not unfair; it's my experience over the past 3 years.
Sorry Mike, I got the wrong end of the stick there. I thought you were 
complaining about them not automagically picking up on spamdexing.

While I'm not surprised that you didn't get a personal response I am a 
little surprised that the sites in question haven't been penalised. I 
wonder if you report your competition to Google and they do nothing 
about it, you'd have a case for suing them for loss of earnings?

This lack of responsiveness gives unscrupulous SEO's an good incentive 
to spam Google while hurting the more honest SEO's out there.

Now where did I put my list of keywords, my doorway pages and my 
cloaking scripts?

Andy Budd
http://www.message.uk.com/
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Re: [WSG] Search Engines and CSS

2005-01-28 Thread Lea de Groot
On Fri, 28 Jan 2005 10:14:04 +1100, Ryan Sabir wrote:
 Does anyone have a definitive answer on whether search engines take
 any notice of CSS?

If you examine your log files, you will find that Googlebot et al never 
call for your css file.
Thus they are not viewing it, and not using it to determine the site.

 We have known for a long time that is you have a text coloured the
 same as its background then search engines will consider this as an
 attempt to fool them, and lower your pages ranking... but what about
 doing the same thing with CSS?

They are reliant on people reporting sites for this.
 
 We are always told
 the search engines pay respect to markup, so then this H1 content
 would be given high relevance.

No, not particularly - the search engines dont seem to be semantic at 
all.

 I've been searching around for an answer to this and many people are
 saying 'maybe' Google does read your css. Does anyone know this for a
 fact?

If the log files dont show them loading it then they dont have the data 
to analyse it.
Simple.

Lea
-- 
Lea de Groot
Elysian Systems - I Understand the Internet http://elysiansystems.com/
Search Engine Optimisation, Usability, Information Architecture, Web 
Design
Brisbane, Australia
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Re: [WSG] Search Engines and CSS

2005-01-27 Thread Darren Wood
I'm not sure if they do.  But what I can tell you is that there is no 
point at all to try and fool search engines.

Search engines (google) will give you more rank if your site is honest, 
well built and on topic.  You can try all the tricks in the world...but 
the fact remains: if your site is good then people will link to it, if 
lots of people link to it then google will be more inclined to like your 
site too.

Cheers
D
Ryan Sabir wrote:
Hey all,
Does anyone have a definitive answer on whether search engines take
any notice of CSS?
We have known for a long time that is you have a text coloured the
same as its background then search engines will consider this as an
attempt to fool them, and lower your pages ranking... but what about
doing the same thing with CSS?
There would be so many ways to hide text with css, setting display to
none, setting the background colour, pushing the padding up so the
text gets pushed out of the element, etc...
Someone could develop their page full of H1's with dodgy keywords,
and simply not display the content of those H1's. We are always told
the search engines pay respect to markup, so then this H1 content
would be given high relevance.
I've been searching around for an answer to this and many people are
saying 'maybe' Google does read your css. Does anyone know this for a
fact?
thanks all, bye!
---
Ryan Sabir
Newgency Pty Ltd
2a Broughton St
Paddington 2021
Sydney, Australia
Ph (02) 9331 2133
Fax (02) 9331 5199
Mobile: 0411 512 454
http://www.newgency.com/index.cfm?referer=rysig 

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 See http://webstandardsgroup.org/mail/guidelines.cfm
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Re: [WSG] Search Engines and CSS

2005-01-27 Thread David R
Darren Wood wrote:
if your site is good then people will link to it, if
lots of people link to it then google will be more inclined to like your 
site too.
Thats how the concept of googlejuice works anyway, the more links a 
page has pointing to it, the higher up it gets

...Which can be a bummer at times, I've been looking through my logs to 
see what people are searching for when they land on my site, turns out I 
usually come #2 or #3 with some major site as #1, even though their 
content was less relevant to the search query.

Should I, perhaps, put an impasioned plea on my site: Please help this 
site, not by clicking the adverts (because there arn't any), but by 
linking back to me for free googlejuice

...Its worth a shot
--
-David R

Cheers
D
Ryan Sabir wrote:
Hey all,
Does anyone have a definitive answer on whether search engines take
any notice of CSS?
We have known for a long time that is you have a text coloured the
same as its background then search engines will consider this as an
attempt to fool them, and lower your pages ranking... but what about
doing the same thing with CSS?
There would be so many ways to hide text with css, setting display to
none, setting the background colour, pushing the padding up so the
text gets pushed out of the element, etc...
Someone could develop their page full of H1's with dodgy keywords,
and simply not display the content of those H1's. We are always told
the search engines pay respect to markup, so then this H1 content
would be given high relevance.
I've been searching around for an answer to this and many people are
saying 'maybe' Google does read your css. Does anyone know this for a
fact?
thanks all, bye!
---
Ryan Sabir
Newgency Pty Ltd
2a Broughton St
Paddington 2021
Sydney, Australia
Ph (02) 9331 2133
Fax (02) 9331 5199
Mobile: 0411 512 454
http://www.newgency.com/index.cfm?referer=rysig
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Re: [WSG] Search Engines and CSS

2005-01-27 Thread Kornel Lesinski
On Fri, 28 Jan 2005 10:14:04 +1100, Ryan Sabir [EMAIL PROTECTED] wrote:
Does anyone have a definitive answer on whether search engines take
any notice of CSS?
I don't think so.
Someone could develop their page full of H1's with dodgy keywords,
and simply not display the content of those H1's. We are always told
the search engines pay respect to markup, so then this H1 content
would be given high relevance.
Sure. You can do it without CSS too - image backgrounds, scripting, etc.
Even if Google read CSS it couldn't tell if text is readable.
Maybe simple #id {display: none;} would do the job, but
what about overflows, positioning and lots of other tricks?
There are ways to trick google and I've seen quite successful attempts,
but it's generally stupid and doesn't pay off.
You need to carefully spam your pages, have huge link farms, etc.
Instead it's better to use this effort to create clean semantic code
and promote your website.
--
regards, Kornel Lesiski
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Re: [WSG] Search Engines and CSS

2005-01-27 Thread Andrew Krespanis
I remember reading a quote from a Google tech. stating that while
their system is capable of reading/interpreting CSS, they don't do so
due to the excess load it would create.
I also remember the same quote mentioning something about sites only
getting penalised if someone lodges a complaint against them (re: CSS
hiding of h1's etc).

Unfortunately I have no idea _where_ I read this, so I guess you'll
have to throw it on the pile of 'hearsay'


Andrew.

http://leftjustified.net/
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RE: [WSG] Search Engines and CSS

2005-01-27 Thread Mike Pepper
Take a look at some fought over keyphrases like 'website development' in
Google UK. You'll find many sites spamming with irrelevant noscript,
off-screen absolute positioned text, minute text, hidden layers, even some
cretins with WOW (white-on-white) text.

And you know what? Google doesn't do a damn thing about it. They're far too
concerned with AdWords and AdSense. Hot markets are awash with spammed
keyphrases and whole swathes of junk keyword-littered text.

Which suggests either they don't or can't factor CSS into the spam algos or
they simply aren't bothered. Draw your own conclusions.

Cheers all,

Mike Pepper
Accessible Web Developer
Internet SEO and Marketing Analyst
[EMAIL PROTECTED]
http://www.visidigm.com

Administrator
Guild of Accessible Web Designers
[EMAIL PROTECTED]
http://www.gawds.org


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Re: [WSG] Search Engines and CSS

2005-01-27 Thread Chris Dimmock
It is my understanding that Google doesn't parse or index .css files,
let alone test the whether the css modifies to HTML in a manner
designed to manipulate rankings.

Try it yourself. Try and find your own websites .css file indexed in
Google by searching on the full filename of the .css file.

However, as Andrew mentioned - the biggest risk of detection is human
detection and reporting.  Your competitors are the threat. Whether
Google acts on specific spam reports - that's the risk you can take.
Feeling Lucky?

:)

Best regards

Chris Dimmock
Cogentis Search Engine Marketing
http://www.cogentis.com.au/


On Fri, 28 Jan 2005 01:28:43 -, Mike Pepper
[EMAIL PROTECTED] wrote:
 Take a look at some fought over keyphrases like 'website development' in
 Google UK. You'll find many sites spamming with irrelevant noscript,
 off-screen absolute positioned text, minute text, hidden layers, even some
 cretins with WOW (white-on-white) text.
 
 And you know what? Google doesn't do a damn thing about it. They're far too
 concerned with AdWords and AdSense. Hot markets are awash with spammed
 keyphrases and whole swathes of junk keyword-littered text.
 
 Which suggests either they don't or can't factor CSS into the spam algos or
 they simply aren't bothered. Draw your own conclusions.
 
 Cheers all,
 
 Mike Pepper
 Accessible Web Developer
 Internet SEO and Marketing Analyst
 [EMAIL PROTECTED]
 http://www.visidigm.com
 
 Administrator
 Guild of Accessible Web Designers
 [EMAIL PROTECTED]
 http://www.gawds.org
 
 
 **
 The discussion list for  http://webstandardsgroup.org/
 
 See http://webstandardsgroup.org/mail/guidelines.cfm
 for some hints on posting to the list  getting help
 **
 

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