+1000 to everyone for turning this thread into something constructive! I love you all!
...and yeah, I am two hours early for work :/ /Thomas Maurice Patel <maurice.pa...@autodesk.com> hat am 14. September 2012 um 00:34 geschrieben: > Hi Matt, > > You are spot on when it comes to the importance of relevant information. Last > year I specifically worked with the AREA Team on this issue. We had a > challenge that unless you are a top revenue product you disappear on .com and > there was no one place that was really good to send people for more detailed > information. We decided to create a section on AREA where we could do that - a > richer product home so to speak. One that could be fuelled not only by us but > by the community too. We still need to tie the Social Media aspect into it and > are working on things like social sign on. But yes ultimately it would be > great if we can continue to refine and expand on this aspect of the site. And > yes you can access it from the homepage :) > > http://www.the-area.com/products/view/softimage > > > Maurice Patel > Autodesk : Tél: 514 954-7134 > > From: softimage-boun...@listproc.autodesk.com > [mailto:softimage-boun...@listproc.autodesk.com] On Behalf Of Matt Lind > Sent: Thursday, September 13, 2012 6:26 PM > To: softimage@listproc.autodesk.com > Subject: RE: In case you missed it.. > > I agree. > > I don't know about anybody else, but I could care less about demo reels. The > only time I see them is when I'm at a user group or waiting for a product > demonstration to begin, and since there are no more user groups and product > demos are basically web downloads, where do I see demos today? Mostly as > screen savers at siggraph when the demo guy is taking a lunch break. I don't > hang around those booths because I visit booths to talk to people and ask > questions. > > Demo reels are important for students and people new to the industry as a > whole, but I think they're irrelevant for people who have been in the industry > a while because they become jaded like me from having seen it all before. We > need something more that currently isn't being delivered. > > As a more experienced and mature demographic, what I want is information. I > want to see benefit in black and white. I want to determine if I can truly > work smarter, not harder, compared to what I'm doing now. I think this aspect > of Softimage marketing has been absent for the past 10 years. The exception > being the debut of ICE with v7.0. Prior to that the last time I saw something > informative that made me pay attention was the animation mixer and perhaps > GATOR. However, even in those cases the demos weren't very informative, they > were more eye candy pieces. > > What I seek is a short synopsis like a movie trailer (length) that is > information driven. If it catches my interest, let me watch something more > in-depth to get the answers to my questions. These don't have to be high-tech > demonstrations, just clearly *informative and comprehensive* relative to > what's being marketed. Stay way from glossy buzz words and trendy catch > phrases. Focus more on the information's value to educate the target audience. > > I used to demo Softimage in my locale when Softimage didn't have the budget to > send somebody out from Montreal. I am information driven, and was always told > by attendees that they felt my demos were the most helpful to make decisions. > I don't know if sales improved or not as I didn't have access to that > information, but the feedback I received from all demos were pretty > consistent. I think people are starved for facts as they don't want to have to > wade through all the BS to get the info they seek, and in many cases, some > people are making decisions to expand a company or switch a pipeline and > aren't fully informed themselves what they are looking for because perhaps > they're striving for something a bit outside of their comfort zone or level of > experience. Informative demos help them, and a good informative demo will > entice a customer to follow up. > > > Matt > > > > > > From: softimage-boun...@listproc.autodesk.com > [mailto:softimage-boun...@listproc.autodesk.com] On Behalf Of Sam Cuttriss > Sent: Thursday, September 13, 2012 2:50 PM > To: softimage@listproc.autodesk.com > Subject: Re: In case you missed it.. > > Stop thinking of advertising/ demonstration/ documentation and education as > isolated entities. > in doing so you can make the money you spend massively more productive. > > look at the success of stephen blairs blog: http://xsisupport.com/ > ( Its criminally insane you fired him by the way ) > its a go to site for anyone using ice. > > With a little work something like that could be dressed up as a showcase of > softimage work and a technical reference of production techniques. > An inspiration to students, and something to pique the curiosity of > professionals using other softwares. > > _sam > > > >
