Stop thinking of advertising/ demonstration/ documentation and education as isolated entities. in doing so you can make the money you spend massively more productive.
look at the success of stephen blairs blog: http://xsisupport.com/ ( Its criminally insane you fired him by the way ) its a go to site for anyone using ice. With a little work something like that could be dressed up as a showcase of softimage work and a technical reference of production techniques. An inspiration to students, and something to pique the curiosity of professionals using other softwares. _sam
