> 1. Recently, there was a NUG thread "New Web project, what to use".  I was 
> somewhat shocked that Active4D wasn't more prominently mentioned. I believe 
> that is something you/we could improve on. 

I'm not surprised. The alternatives may be better for a beginner. Active4D is 
the Rolls Royce of web tools, it isn't for everyone.


> 2. Your current pricing structure is fair value, but with a 4D web server 
> license, adds over $1000 per deployment to any 4D app. This limits you to a 
> certain subclass of 4D's installed base, and that is a smaller and smaller 
> pond. 

Agreed. I know I will probably have to change the pricing structure to get to a 
different market. I originally priced it so high to scare off all but the 
serious web developers, to reduce my support burden.


> My understanding is that it is possible to create a stack using a 4D single 
> user executable and NTK with only developer licensing costs, providing 
> unlimited deployment at no additional cost.

Correct.


> If you were willing to consider alternate OEM contracts with a higher initial 
> or annual fee, but no deployment costs, I think that might unlock a whole new 
> world of smaller, simpler apps that do cool things.

How does this fit in with the $50-$100 price point you mentioned below?


> I know I have a few ideas on what could sell quite a few units at a $50-$100 
> price point. I think you could encourage quite a few such apps with the right 
> pricing structure.

I have worked out OEM deals with pricing like that, so I'm open to any offers. 
But I obviously can't sell the one-off license at that price.


> 3. I don't know how you feel about it, but I think embedded scripting is no 
> longer a best practice. A simpler product that just supported scripting for 
> AJAX and sessions would be appealing. 

That's actually all I use it for myself at this point, thus the move to native 
JSON support in v6.1. I use Cappuccino on the front end, Active4D on the back 
end.

Regards,

  Aparajita

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