Berger used the word "technolgies" because that   is what he was 
describing.   He is limiting his discussion to paint in this section. His use 
of the 
word "mode"   does not mean the reader should extrapolate   to other possible 
categories of mode. He is not discussing what the reader would find 
interesting in a painting. He is not discussing what the reader might require 
to   
enrapture his imagination or provoke his feelings of wonder and joy. This 
chapter is not about the reader.
KAte Sullivan

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