One thing that I think would be impossible to explain to anybody that
hasn't done this is that it actually costs more to deliver a weaker
service. They will assume you charge more because you are paying off
your yacht and adding to your designer monocle collection and not
because your expenses are actually higher.
On 10/6/2015 11:47 AM, Ty Featherling wrote:
I basically told him just that. I told him the only providers giving
away installations are those that are hurting for customers. I gave
him all to positives about our company and service and told him I hope
he finds what he is looking for from another provider.
-Ty
On Tue, Oct 6, 2015 at 9:26 AM, Ken Hohhof <[email protected]
<mailto:[email protected]>> wrote:
You can’t always get what you want.
But if you try sometimes you just might find
You get what you need.
I would take the position that your service is the best available
in your area, and it costs what it costs, no promos or freebies.
If it’s the best, people pay your price on your terms to get it.
You know all those 50 year old guys you see driving new
Corvettes? Most of them have wanted one since they were 20 and
kept asking the dealer when they were having a sale. So they
drove Malibus for 30 years, until they paid the asking price for
the Corvette.
Do these guys walk up to supermodels and say “Hey, babe, if you’re
ever giving it away, call me”? Does that ever work? And if it
did work, would that change the desirability factor?
I’ve had people like this ask once a year if we were having a
promo or free installs yet and finally after 2-3 years order
service. The fact that you don’t give it away enhances your brand
image as the best.
Or they just continue on their quest for fast, good and cheap with
a guarantee but no strings and no upfront cost. And a pony.
*From:* Ty Featherling <mailto:[email protected]>
*Sent:* Tuesday, October 06, 2015 8:43 AM
*To:* [email protected] <mailto:[email protected]>
*Subject:* [AFMUG] reasonable request
Check this out, via our website contact us form:
"Message:
I would like to use your service but I'm tired of endless promises
from vendors regarding reliability and available. Up to xmps is a
hollow promise.
I would like to use your service but I'm not willing to pay an
installation charge or sign a "contract", and want 24x7
availability and reliability.
What can you "garrantee" that will satisfy my requirements?
Thanks"
I replied with my best explanation of how internet service works
in the real world. I let him know we could possible get him a
dedicated connection and included an estimated cost so that he
could see the difference. His reponse was to ask what our plans
are to support UHD (Ultra-High-Definition) streaming video. He
thinks it is ridiculous that he can only get HD streams to work.
I think I got through to him but damn, what the hell makes a
person think they can demand more while saying they shouldn't have
to pay installation or have a contract. He finally left me with
"let me know if you ever have a promotion for free install and no
contract."
