If you have to prorate the install cost over 12 months it seems to me like that defeats the whole purpose between both revenue up front and getting a customer that won't ditch you after 90 days.
Josh Luthman Office: 937-552-2340 Direct: 937-552-2343 1100 Wayne St Suite 1337 Troy, OH 45373 On Tue, Oct 6, 2015 at 2:46 PM, Daniel White <[email protected]> wrote: > Some ways to overcome the objection and keep an install fee… > > > > - Prorate a discount of $5 a month or something similar until it > is paid back > > - One month free service after 12 months of service > > > > Either you can do without a contract. With a contract, you could do the > 13 month is free or discount for the term of the contract. > > > > Financially it is the same as giving the install for free, yet it allows > you to retain the install fee to prevent the non-payers from signing up and > helps offset the immediate CAPEX cost. > > > > Of course if your billing solution allows for something like this to > easily be implemented is a whole different story. > > > > Thank you, > > > > Daniel White > > [email protected] > > Cell: +1 (303) 746-3590 > > Skype: danieldwhite > Social: LinkedIn <http://www.linkedin.com/in/danielwhite84>: Twitter > <https://twitter.com/DanielWhite84> > > > > *From:* Af [mailto:[email protected]] *On Behalf Of *Brett A Mansfield > *Sent:* Tuesday, October 6, 2015 12:45 PM > *To:* [email protected] > *Subject:* Re: [AFMUG] reasonable request > > > > My area is a lot of people that seem to be entitled about everything. They > are cheapskates of all cheapskates. If they can get away with paying less > they will. And the few customers I have that did pay a $50 install fee back > when I charged it are the ones I have the hardest time getting to pay their > bills. It is certainly different in every market. The vast majority of my > customers are brand new families that are just starting out. > > > Thank you, > > Brett A Mansfield > > > On Oct 6, 2015, at 10:39 AM, Ken Hohhof <[email protected]> wrote: > > We overlap with Rise. They do free install + first month free. When I > fire a customer for egregious nonpayment problems, I often see a Rise dish > appear on their house. And then disappear a few months later. > > > > One former customer is on their 5th WISP dish on their house. Rise has > installed and de-installed twice. > > > > If your area is very upscale, maybe what Mark says isn’t true. I am not > so lucky, and my experience is similar to Mark’s. We will break the > install fee into 2 payments if the customer makes a credible case they > can’t pay it all at once, like retirees on fixed income. > > > > > > *From:* Mark Radabaugh <[email protected]> > > *Sent:* Tuesday, October 06, 2015 11:28 AM > > *To:* [email protected] > > *Subject:* Re: [AFMUG] reasonable request > > > > We have tried both free install, $25 install and $75 install. There is a > significant correlation between the number of short term (<90 day) non-pay > disconnects and the free or $25 install. Keeping the install high enough > that the customer has at least some skin in the game makes a measurable > difference. > > > > Mark > > > > > > > > On Oct 6, 2015, at 12:20 PM, Ty Featherling <[email protected]> > wrote: > > > > I wasn't speaking globally. In our area the only company that is offering > free installs is the one that can't seem to keep customers. > > > > -Ty > > > > On Tue, Oct 6, 2015 at 11:11 AM, Brett A Mansfield < > [email protected]> wrote: > > Companies that are hurting for customers are not the only ones that do > free installation. I am not hurting for customers at all (I'd actually like > to offload a few) and I do free installation. Anyone that has a quality > product at the right price for customer and the ISP can afford to do a free > installation because that customer will be very loyal and stay with you for > a long time. > > Thank you, > > Brett A Mansfield > > > On Oct 6, 2015, at 9:47 AM, Ty Featherling <[email protected]> > wrote: > > I basically told him just that. I told him the only providers giving away > installations are those that are hurting for customers. I gave him all to > positives about our company and service and told him I hope he finds what > he is looking for from another provider. > > > > -Ty > > > > On Tue, Oct 6, 2015 at 9:26 AM, Ken Hohhof <[email protected]> wrote: > > You can’t always get what you want. > > But if you try sometimes you just might find > > You get what you need. > > > > I would take the position that your service is the best available in your > area, and it costs what it costs, no promos or freebies. If it’s the best, > people pay your price on your terms to get it. > > > > You know all those 50 year old guys you see driving new Corvettes? Most > of them have wanted one since they were 20 and kept asking the dealer when > they were having a sale. So they drove Malibus for 30 years, until they > paid the asking price for the Corvette. > > > > Do these guys walk up to supermodels and say “Hey, babe, if you’re ever > giving it away, call me”? Does that ever work? And if it did work, would > that change the desirability factor? > > > > I’ve had people like this ask once a year if we were having a promo or > free installs yet and finally after 2-3 years order service. The fact that > you don’t give it away enhances your brand image as the best. > > > > Or they just continue on their quest for fast, good and cheap with a > guarantee but no strings and no upfront cost. And a pony. > > > > > > *From:* Ty Featherling <[email protected]> > > *Sent:* Tuesday, October 06, 2015 8:43 AM > > *To:* [email protected] > > *Subject:* [AFMUG] reasonable request > > > > Check this out, via our website contact us form: > > > > "Message: > > I would like to use your service but I'm tired of endless promises from > vendors regarding reliability and available. Up to xmps is a hollow > promise. > > I would like to use your service but I'm not willing to pay an > installation charge or sign a "contract", and want 24x7 availability and > reliability. > > What can you "garrantee" that will satisfy my requirements? > > Thanks" > > I replied with my best explanation of how internet service works in the > real world. I let him know we could possible get him a dedicated connection > and included an estimated cost so that he could see the difference. His > reponse was to ask what our plans are to support UHD > (Ultra-High-Definition) streaming video. He thinks it is ridiculous that he > can only get HD streams to work. > > I think I got through to him but damn, what the hell makes a person think > they can demand more while saying they shouldn't have to pay installation > or have a contract. He finally left me with "let me know if you ever have a > promotion for free install and no contract." > > > > > > > > > > > > > ------------------------------ > [image: Avast logo] <https://www.avast.com/antivirus> > > This email has been checked for viruses by Avast antivirus software. > www.avast.com <https://www.avast.com/antivirus> > >
