On May 22, 12:53 am, JP <[email protected]> wrote:
> On May 21, 10:47 am, Shane Isbell <[email protected]> wrote:
>
> > One company I worked for had a mantra: "Provide the best quality you can to
> > every profitable customer." You've got a free app, so if this guy doesn't
> > use your app, it doesn't cost you anything.
>
> By the standard of profitability, my guess is there would be about a
> couple dozen apps and a fistful of games.
> Not sure how this is going to get sorted out in the future. It takes a
> good effort by anyone to develop and maintain meaningful apps that
> never see the play to cover the cost, at least measured at
> professional rates. In particular niche apps like public
> transportation trackers have hardly any commercial potential. I
> suspect that even prominent apps like Layar (just pulling one out of
> the hat) don't play in much; they basically burn through venture
> capital and hope they can get profitable somehow before they run out
> of funds.
> Add "customers" like the above, and it doesn't seem to make sense to
> set up shop in the mobile space, at least in indie app development, or
> am I missing something?
>

I'm approaching this from the real earnings potential.  With the
public transportation tracker, I would develop it as open source in
case I get hit by a beer truck. The answer to the negative user would
be modify the code to  remove the ads if they don't like it.

Then, say it's a subway app -- I would visit or call businesses near
each subway stop, show them the app and explain your ad can be here
and here's how: Show them sites.google.com and have them establish a
web presence (if they don't have one already that's mobile enabled)
and suggest establishing an AdWords account. They can easily maintain
the site themselves (think daily specials for a cafe) and you can add
them to your portfolio to demonstrate to the next business. In
exchange, I would request free ad space for my services on their site.
Or, barter for anything -- free food!

Google's latest offerings are only limited by the imagination.

Dave
http://thesmithden.com

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