For my app, I get about 5 cents per 1000 uses.  For most apps, getting
enough users (20,000 opens per $ per day) is quite difficult.

The other challenge is getting people to use it.  Just having ad-
supported apps sitting on their phone provides no revenue.  And the
issue is that if people like it so much that they use it everyday, a
sizable majority probably would pay $2 for it, more than you'd ever
get on 3 cents/click.

On May 23, 2:58 pm, NitroDesk <[email protected]> wrote:
> When it comes to ad-supported apps, i wonder what is the critical mass
> required to make something "profitable". While the aggregation
> businesses make a ton of money from the thousands of devs using their
> services, are the devs really going to see any significant benefits ?
>
> I guess then again, it depends on how you define "profitable", but
> would love to hear some real numbers and what it takes to get there
> with that model.
>
> On May 23, 11:43 am, Dave <[email protected]> wrote:
>
>
>
>
>
> > On May 22, 12:53 am, JP <[email protected]> wrote:
>
> > > On May 21, 10:47 am, Shane Isbell <[email protected]> wrote:
>
> > > > One company I worked for had a mantra: "Provide the best quality you 
> > > > can to
> > > > every profitable customer." You've got a free app, so if this guy 
> > > > doesn't
> > > > use your app, it doesn't cost you anything.
>
> > > By the standard of profitability, my guess is there would be about a
> > > couple dozen apps and a fistful of games.
> > > Not sure how this is going to get sorted out in the future. It takes a
> > > good effort by anyone to develop and maintain meaningful apps that
> > > never see the play to cover the cost, at least measured at
> > > professional rates. In particular niche apps like public
> > > transportation trackers have hardly any commercial potential. I
> > > suspect that even prominent apps like Layar (just pulling one out of
> > > the hat) don't play in much; they basically burn through venture
> > > capital and hope they can get profitable somehow before they run out
> > > of funds.
> > > Add "customers" like the above, and it doesn't seem to make sense to
> > > set up shop in the mobile space, at least in indie app development, or
> > > am I missing something?
>
> > I'm approaching this from the real earnings potential.  With the
> > public transportation tracker, I would develop it as open source in
> > case I get hit by a beer truck. The answer to the negative user would
> > be modify the code to  remove the ads if they don't like it.
>
> > Then, say it's a subway app -- I would visit or call businesses near
> > each subway stop, show them the app and explain your ad can be here
> > and here's how: Show them sites.google.com and have them establish a
> > web presence (if they don't have one already that's mobile enabled)
> > and suggest establishing an AdWords account. They can easily maintain
> > the site themselves (think daily specials for a cafe) and you can add
> > them to your portfolio to demonstrate to the next business. In
> > exchange, I would request free ad space for my services on their site.
> > Or, barter for anything -- free food!
>
> > Google's latest offerings are only limited by the imagination.
>
> > Davehttp://thesmithden.com
>
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