John, thanks for posting that anecdotal evidence.  It confirms what I
suspect, that a majority of downloaders won't bother to disable ads
(either because they are too lazy, or they want to support the
developer).

Ads in apps is a new thing, but something we all will have to get used
to.  Ads can be good for developers for a variety of reasons:
1. It is an easy way to create revenue from free apps.
2. The ads are pretty unobtrusive to most users.
3.  Piracy (in particular, distributions of apps, outside of approved
means) isn't as big an issue (more distribution, means more eyeballs
on the ads hopefully) - of course, I imagine the pirates will start
stripping the ads out of the apps, and distributing the free apps
without ads (I guess you can't win).

The main risk of incorporating ads into an existing app - is
alienating your existing user base.  People don't like paying for
something (even if it just means ads in the app) they previously got
for free.  Providing a reasonable way for the user to disable ads is a
great idea (making them feel empowered).

People understand that there is no free lunch, and that ads provide a
way for the great app to continue to be supported by the developers.
I expect in time, ads won't have a stigma at all.


On Jul 23, 1:39 pm, "Maps.Huge.Info (Maps API Guru)"
<[email protected]> wrote:
> Getting back to the original issue...
>
> For the last 5 days that I've offered the opt-out, an average of 80
> out of 5000 new installs have selected that option. That's about 1.6%
> which I consider acceptable.
>
> -John Coryat

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