On 05/13/2011 07:27 PM, Nathan wrote:
Now Amazon is offering me a (coveted?) spot in their free app a day
program.
According to the rep, "Right now, the going price is 0% rev share (I
am not charging for the placement yet)."
In the terms of the agreement they want me to sign, they get to give
away my app for free for a day as part of the free app rotation. In
exchange, I get zero.
So I am not going to be charged to give my app away for free. Hooray!
I only see Amazon benefiting from this arrangement, so I am leaning
towards a decline.
He says:
"would bring your company a ton of excellent marketing with high
reviews"
I'm doubting the high reviews. People who will buy any software, as
long as it's free, are unlikely to see the value of my app. They are
the most likely to leave one star reviews because they didn't take
time to learn the app, or expect it to do a bunch of things that I
never promised.
Sure, it will give more exposure, but the people who were exposed
won't exactly buy something else from me if I don't have another app.
Nathan
Some time I'm going to find a 10 minute marketing course link we can all
benefit from. This will explain how giving away an app for a day may
increase your overall sales. And don't forget that the Android Market
offered an opportunity for developers to lower their price for the
holiday season to spur more sales. I have picked up deals at Fry's for
a $90 piece of software where after "instant savings" and "upgrade
rebate" the price amounted to $20. Or even some things that are free
after rebate. Or even inexpensive USB sticks and cables that are "loss
leaders" to get you into the store. I suspect that the majority of us
here know how to code an app but little about marketing it.
My first submission to Amazon got approved so I'll see how that goes and
I would love to know if these Android devices are comings sans Android
Market and maybe even Google API. I have some special editions of my
software apps that can run without the Google API though the use of Maps
was a great extra but as I've mentioned before the inexpensive gear (not
everyone wants to pay even $300 for a tablet) doesn't come with the
Google API. This is a good opportunity to reach that market especially
for people without credit card who can pick up an Amazon gift card at
the grocery store.
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