On May 14, 9:58 am, Brian Conrad <[email protected]> wrote: > > Some time I'm going to find a 10 minute marketing course link we can all > benefit from.
Now, not "some time", would be a good time to post said link. I have to make a decision soon. And I have invested plenty enough time in learning marketing to know exactly how much I don't know. >This will explain how giving away an app for a day may > increase your overall sales. I know exactly how Amazon will benefit. And I am in complete agreement about the "may" part. I don't doubt it will work for some apps. But that is not the same as working for my app. It would probably increase my sales at Amazon, but that doesn't mean it will increase overall sales - or overall profit. And as others have pointed out, it is not the only way to increase sales and/or rankings. This can easily benefit apps that make money through ads (not me), that have a healthy in app purchase market, or that have other apps available as an upsale (or cross sale). I know I need to have some in- app purchase available - I'm working on it. The incremental cost of X more users isn't zero. I expect some support costs for people who got the app just because it was free and then expect it to do a bunch of things it doesn't. Has anyone tried this? How many takers did you get? If it isn't a lot, I might be inclined to do it for the experimental value, fully expecting to lose money. > Or even inexpensive USB sticks and cables that are "loss > leaders" to get you into the store. That is the perfect example. I seriously doubt the USB stick manufacturer gives a truckload of their product to Best Buy for free so that Best Buy can get more customers. That is exactly what Amazon has asked for. > I suspect that the majority of us > here know how to code an app but little about marketing it. > Don't assume I'm that good at coding. ;) I've invested enough time in studying marketing that I am fully aware of how much I don't know. I'm well aware of the value of offering free apps. I've been giving away Amazon gift cards every week - and that costs me 30%, but I target them. Nathan -- You received this message because you are subscribed to the Google Groups "Android Discuss" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/android-discuss?hl=en.
