Agree On May 14, 2011, at 6:54 PM, Tim Mensch <[email protected]> wrote:
> On 5/14/2011 10:58 AM, Brian Conrad wrote: >> Some time I'm going to find a 10 minute marketing course link we can >> all benefit from. This will explain how giving away an app for a day >> may increase your overall sales. > If it's about raising your app in the ratings, then yes, there can be a > net win. But there are other ways to raise your app in the ratings > without devaluing it (and ALL apps!) in the mind of consumers. > >> And don't forget that the Android Market offered an opportunity for >> developers to lower their price for the holiday season to spur more >> sales. I have picked up deals at Fry's for a $90 piece of software >> where after "instant savings" and "upgrade rebate" the price amounted >> to $20. Or even some things that are free after rebate. > Anything where there's a rebate form involved they're counting on some > large percentage of people not filling in the form; I forget the > numbers, but something like 60% of people don't follow through, so a > "$10" off coupon typically only costs them $4, on average (if I'm > remembering the numbers right). > >> Or even inexpensive USB sticks and cables that are "loss leaders" to >> get you into the store. > > THAT is what giving away free apps on Amazon seems most like to me. And > that's why it seems like they have some gall asking people to give away > their apps for a day. Yes you'd get exposure in front of a lot of users, > but you'd probably get MORE exposure with a pay-per-install advertising > agreement. Apparently TapJoy was doing such a good job boosting app > ratings that they were forced to limit their effectiveness by Apple: > > http://venturebeat.com/2011/04/25/tapjoy-limits-certain-promotions-after-apple-rejects-a-series-of-apps/ > > With a deal like that you can promote a paid app by giving away your > entire profit to "buy" a higher rating, which is immediately useful to > gain more purchases. I'd want some kind of guarantee from Amazon that my > ratings would stay high following the promotion, or otherwise all you > get is a small amount of name recognition from the people who saw the > app during the promotion, plus any additional word-of-mouth generated > from the free installs. The latter could be significant, depending on > your app, but I can get that word-of-mouth from TapJoy and other similar > advertisers, and I don't have to give the ENTIRE profit away at the same > time (though I know someone who does). > >> I suspect that the majority of us here know how to code an app but >> little about marketing it. > > Are you claiming to know better? Then please enlighten us instead of > just teasing us with hints. > >> My first submission to Amazon got approved so I'll see how that goes >> and I would love to know if these Android devices are comings sans >> Android Market and maybe even Google API. > > Congrats. Be sure to let us know how that works out for you. :) > > Tim > > -- > You received this message because you are subscribed to the Google Groups > "Android Discuss" group. > To post to this group, send email to [email protected]. > To unsubscribe from this group, send email to > [email protected]. > For more options, visit this group at > http://groups.google.com/group/android-discuss?hl=en. > -- You received this message because you are subscribed to the Google Groups "Android Discuss" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/android-discuss?hl=en.
