People don't know how to update.

Last week, I met with my Congress person. There was a collection of
small business leaders, plus me. One person there was a customer.

Think of the thrill of meeting a real live customer in person. But
then looking at his screen, the UI looked  so last year. As in, not
updated since

One suggestion: when they click 'OK' on the message to update,
redirect them directly to the Market listing, telling them to push the
Update button and then the OK button. This still won't catch
everybody.

Every week that I send a newsletter out mentioning new features for an
update, people write back asking how they can get that update. Some of
them don't remember that they got their product from the Amazon store,
etc, until I have gone back and forth with them a few times.


Nathan

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