On 09/16/2011 10:39 AM, Nathan wrote:
On Thursday, September 15, 2011 4:49:28 PM UTC-7, jtoolsdev wrote:
Typical way marketing would look at things.
Is there anything wrong with looking at ratings from a marketing standpoint?
That seems a very sensible approach to me.
I don't think that many marketing departments would want to advertise
"Jimmy123 gave FloopDaLoop 5 stars on the Android Market". Instead
would abstract it by saying something like "highly praised by Android
Market users" or quote a reviewer from an online news site.
Is the alternative to believe that users are defective because they don't
rate apps the way you rate Netflix movies and we should fix them somehow?
I only used Netflix as an example and particularly how people tend to
review things. You can use Amazon reviews too and not just the apps as
an example.
If someone rates me a five, I'd rather find out what motivated them to rate
it 5, so I can find more people like them and get them to comment. These are
who marketing people would refer to as "evangelists" because they promote
your brand for free.
This really depends on the situation, particularly what your app does.
My apps are for a niche area of interest that if the people haven't been
schooled in how to use them are not going to understand them or think
they put out wrong information. In that case it was perfectly fine and
nice for some of my customers to retaliate against the low rating
comments with 5 star reviews and even calling out the person who posted
the low review.
Don't get me wrong. I like 5 star reviews too but I'm just saying some
users be a bit generous. Likewise there are a bunch of malcontent smart
asses who want diss everything as many here have found out.
I don't expect rational behavior on either side. If someone says that my app
saved their life, they are less likely to rate it 4 because the fonts aren't
consistent enough, etc. If the app is an alternative to a $300 piece of
hardware, they just might get excited about that too. Maybe they are
passionate about the hobby they use the app for. Maybe they have a good
feeling about their phone's hardware Whatever it is, use that enthusiasm in
your favor when possible.
I'm asking if you were a
real critic, let's say CNET hired you to review apps, how would you rate
them?
That's easy. I wouldn't. I would turn down the job offer. But I would refer
the recruiter to you or someone else who would consider that their dream
job, if you want.
FYI, these are NOT always full time jobs. I got paid to write reviews
and programming tutorials back in the 1980s on a per article basis.
|For many discriminating users, similarly the
|Market ratings may not mean a whole lot
Studies with lots of data have proven that these discriminating users are
not in the majority. Ratings and comments do heavily influence users as a
whole.
I don't recommend basing your self esteem or your ego on ratings and
reviews. But inasmuch as you are able to influence them, they will influence
your downloads and sales.
I don't care about self esteem or ego but seasoned developers do know
where their product should sit in comparison to what is out there and
develop expectations from that. But as many an artist or musician will
tell you your best work is not always appreciated and while the more
mundane or mediocre often wins.
Nathan
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