On Thursday, September 15, 2011 4:49:28 PM UTC-7, jtoolsdev wrote:
>
>
> Typical way marketing would look at things.
>
Is there anything wrong with looking at ratings from a marketing standpoint? 
That seems a very sensible approach to me. 

Is the alternative to believe that users are defective because they don't 
rate apps the way you rate Netflix movies and we should fix them somehow?

If someone rates me a five, I'd rather find out what motivated them to rate 
it 5, so I can find more people like them and get them to comment. These are 
who marketing people would refer to as "evangelists" because they promote 
your brand for free. 

I don't expect rational behavior on either side. If someone says that my app 
saved their life, they are less likely to rate it 4 because the fonts aren't 
consistent enough, etc. If the app is an alternative to a $300 piece of 
hardware, they just might get excited about that too. Maybe they are 
passionate about the hobby they use the app for. Maybe they have a good 
feeling about their phone's hardware Whatever it is, use that enthusiasm in 
your favor when possible. 

 

>  I'm asking if you were a 
> real critic, let's say CNET hired you to review apps, how would you rate 
> them?
>
That's easy. I wouldn't. I would turn down the job offer. But I would refer 
the recruiter to you or someone else who would consider that their dream 
job, if you want. 

|For many discriminating users, similarly the 
|Market ratings may not mean a whole lot

Studies with lots of data have proven that these discriminating users are 
not in the majority. Ratings and comments do heavily influence users as a 
whole. 

I don't recommend basing your self esteem or your ego on ratings and 
reviews. But inasmuch as you are able to influence them, they will influence 
your downloads and sales. 

Nathan

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