Unfortunately you have established a value proposition with the buyer at
$0.99  It is very difficult to  move  price up on the american consumer.

This is why low-balling is a bad idea in any market.

On Wed, Feb 15, 2012 at 9:33 PM, Nathan <[email protected]> wrote:

> On Feb 15, 2:46 pm, Brian Conrad <[email protected]> wrote:
> > Just came back from the local supermarket and observing the
> > hyperinflation going on there was thinking that it is probably time to
> > raise app prices.  99 cent apps maybe should be $1.29.  Whatdaya think?
> > After all if I'm going to be able to afford the food at the supermarket
> > I need a wage increase. ;-)
>
> It's worth a thought.
>
> Most studies will show more buying resistance between 0 and 0.99 than
> between 0.99 and 1.99. Higher price can also imply quality. Take that
> for what it is worth.
>
> I hesitate in my case when I am priced at 9.99. Jumping to 10.99 might
> be a big psychological barrier. It looks much bigger at a glance.
>
> Another way to make your product more expensive is the sale of
> "accessories". Those who are buying them are often spending more than
> they did on the original app.
>
> Or have more apps. Its all packaging.
>
> Nathan
>
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