But they are doing that all the time at the grocery store. Or they play
tricks like keep the price the same and reduce the size. That would be
like keeping your app at 99 cents and cutting a feature or two. ;-)
On 02/15/2012 06:57 PM, Jeffrey Kesselman wrote:
Unfortunately you have established a value proposition with the buyer at
$0.99 It is very difficult to move price up on the american consumer.
This is why low-balling is a bad idea in any market.
On Wed, Feb 15, 2012 at 9:33 PM, Nathan<[email protected]> wrote:
On Feb 15, 2:46 pm, Brian Conrad<[email protected]> wrote:
Just came back from the local supermarket and observing the
hyperinflation going on there was thinking that it is probably time to
raise app prices. 99 cent apps maybe should be $1.29. Whatdaya think?
After all if I'm going to be able to afford the food at the supermarket
I need a wage increase. ;-)
It's worth a thought.
Most studies will show more buying resistance between 0 and 0.99 than
between 0.99 and 1.99. Higher price can also imply quality. Take that
for what it is worth.
I hesitate in my case when I am priced at 9.99. Jumping to 10.99 might
be a big psychological barrier. It looks much bigger at a glance.
Another way to make your product more expensive is the sale of
"accessories". Those who are buying them are often spending more than
they did on the original app.
Or have more apps. Its all packaging.
Nathan
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