On 2/16/2012 11:47 AM, Nathan wrote:
You'll notice the top is dominated by freemium app, but you can install or look further to find out how much they charge for accessories. I suspect lot of them make big money in small increments.
I have spent a lot of time researching freemium apps, and while it's important to have low-end ($1) things to buy, it's equally (or possibly MORE) important to have expensive things to buy.
I bet you'll find every one of those top grossing games has a $99 add-on. And in a lot of cases it's the most popular purchase, or at least in the top three.
Despite that $0.85/user number, most users never buy anything. It's the "whales" (users who spend a LOT) that bring up the average. There are reports of some games inspiring users to spend THOUSANDS of dollars. I'm not making this up. The highest number I've heard was around $30,000 spent by one user on one game.
You could pay to have a complete game developed (albeit a small one) for that amount. You can also imagine it doesn't take too many "whales" to raise the average spent per user.
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