On Thu, Feb 16, 2012 at 12:17 PM, Brian Conrad <[email protected]>wrote:

> On 02/15/2012 08:06 PM, Nathan wrote:
>
>>
>> On Feb 15, 6:57 pm, Jeffrey Kesselman<[email protected]>  wrote:
>>
>>> Unfortunately you have established a value proposition with the buyer at
>>> $0.99  It is very difficult to  move  price up on the american consumer.
>>>
>>> This is why low-balling is a bad idea in any market.
>>>
>>>
>>>
>>
>> I agree with your second statement but not your first.
>>
>> Just what buyer has Brian established the .99 value proposition with?
>>
>
YOU (the industry) have established this defacto price point with all the
app consumers.  yes some apps cost more.  But they have to either have a
name or strong justification that makes it seem "worth it" to the consumer.


And if you or other have already released very similar products, or
products of a similar level of perceived importance and/or complexity at
$.99, making that case to the consumer is difficult.  Keep in mind that
American almost never pay a premium for quality.  Those markets are very,
very small.  The bulk of the population buys the cheapest possible crap at
WalMart.

-- 
It's always darkest just before you are eaten by a grue.

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