Not to break the spirit of this topic by being positive but... I actually 
like the new "play" logo. It's clean and neat plus it has a Googly flavor.

On the other hand, the name "play" detracts from what a lot of us have been 
creating. A good many apps are safety and business related and have nothing 
to do with entertainment at all. 

"Market" has been a term that's accepted and understood by anyone getting a 
smart phone. "Play" will have to be learned and isn't recognizable as a 
thing people would use to find apps, books, movies or anything for that 
matter.

Sometimes I find it quite difficult to follow the logic that Google employs.

-John Coryat

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