On Wednesday, June 26, 2013 6:56:27 AM UTC-7, John Coryat wrote: > > I don't think you can blame your advertising campaign for a lack of active > users. >
I agree with Michael and John that looking at the quality of the app should be foremost. I wouldn't say though, that it is impossible to screw up your active user ratio through less than effective advertising. If the ad campaign doesn't attract the right target market, they are short lived if they install at all. Why some of those people install anyway isn't adequately explained by science, but it does happen. The easiest way to attract disloyal users is to run an "incentive install" campaign. One of those "get free gems/coins for installing one of these apps". You can be sure that those users will uninstall as soon as their homescreen is full and they figure out how. Nathan -- You received this message because you are subscribed to the Google Groups "Android Discuss" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To post to this group, send email to [email protected]. Visit this group at http://groups.google.com/group/android-discuss. For more options, visit https://groups.google.com/groups/opt_out.
