On Friday, February 15, 2013 12:12:23 PM UTC-8, Tim in Boulder wrote::
> I got a free $100 from AdMob and spent it all in 2 days. Despite MILLIONS > of impressions and thousands of clicks, I received no more than about 10 > installs per day AT MOST (the data was rather noisy) for that $50/day > spent. > I think it is the targeting that is sadly lacking (and not just in Admob). I don't care much for a million impressions to people who don't care, thousands of clicks from people who just missed the fire button, or even some installs from people who provide complaints instead of revenue, because they just aren't the target user. It's harsh of me to say that Admob has no targeting. Country is helpful. Device is not. And choosing gender and age range doesn't nearly narrow it down for me. Most ad networks appear to have the same lack of targeting. I am getting a modest ROI from adwords with display network off. A certain percentage who click actually install the free app and go on to buy the paid app. By modest, I mean I might spend $40 and get $70. Only a tightly controlled campaign works, so I can't just throw my life savings in there. When I last tried the display network, it somehow thought Angry Birds was related to my target keywords, and I suddenly spent 100s of dollars per day on useless clicks. I put a stop to that pretty fast. Doesn't say much about a company (Google) whose bread and butter is targeted ads. If I saw more targeting I would spend more time on paid advertising. And if I got results from said targeting, I might actually spend more money. One of the great innovations of the internet was ad targeting. You would think that mobile ads would be even better targeted, but from the state of these ad networks it really appears we are back in the dark ages where we are buying television commercials. One of the ad networks at AnDevCon was telling me (verbally) they could target users by what apps they already had installed. I have not been able to find that network or verify that claim. Nathan -- You received this message because you are subscribed to the Google Groups "Android Discuss" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To post to this group, send email to [email protected]. Visit this group at http://groups.google.com/group/android-discuss?hl=en. For more options, visit https://groups.google.com/groups/opt_out.
