On 2/20/2013 11:27 AM, Nathan wrote:
On Tuesday, February 19, 2013 3:49:01 PM UTC-8, Tim in Boulder
> wrote:
>> Well, for better or worse their developers are all about optimizing
>> ads for users who will CLICK on them, not users who will actually
>> want your product. It's the only data they can optimize for.
>
> NO, it is not. They should also be honoring the terms under which
> those clicks were purchased
They maybe SHOULD be. My point is that their developers can only
optimize for number of clicks.
> I did NOT pay for "as many clicks as possible", and I don't advise
> most people to do that. I paid for specific keywords.
Sure. They definitely should honor your keyword filtering. But, if an
advertiser (say Rovio/Angry Birds) decided to put in TONS of keywords
(some being completely irrelevant) hoping to get as many different
categories of ads as possible, then it wouldn't be Google's fault,
except as much as they weren't monitoring their AdWords user settings to
ensure their advertiser were being honest.
Not making any claims about whether this is true, but I would be
surprised if a keyword-filtered ad went to a completely unrelated app.
Another possibility is that EVERYONE plays Angry Birds, and that some of
the PEOPLE playing Angry Birds matched your keywords (potentially
because of other apps they had installed, or what Google otherwise knows
of their search history, or whatever). BUT maybe Angry Birds is set up
so that users accidentally click banners (supposedly this can get you
kicked out of AdWords/AdMob, but I don't know how well that's enforced),
which is why you got so many clicks with no corresponding action.
> You can now pick apps to place your ads in by package name or
> category. You still have the option of letting Google pick the apps
> for you - but given their track record, I don't prefer that.
Advertising is hard. Like I said above, Google knows a LOT about people,
and may be targeting people based on those keywords rather than apps.
> Since I promised I would spend more time on advertising if it had
> better targeting, I will try out the mobile ads campaign option. And
> report back here if people are interested.
Absolutely. Good luck.
Tim
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