It's so interesting to me. . .

I'm a psychologist (as in capital P with a doctorate);  I do know
something about research into perception, and about appropriate research
methodology in this field, fraught with subjective experience as it is.

The reason why double-blind study protocols are used in studying
perception, and in the related field or pharmacological research, is
that there is ALWAYS some sort of placebo effect.  In short, people will
experience what seems to be actual (as in REAL) effects when they
believe that some sort of treatement is being provided.  The mind, all
by itself, provides an experience that is completely real to the
subject, but quite independent of any actual treatment administered.

This is why we use double-blind studies -- to ensure that any effect
seen is a function of the actual and real treatment protocol, and not a
figment of the imagination of the subject.  It's not that the experience
of the subject is invalid, it's that it's possible for it to have
nothing to do with actual reality.  To affirm the importance of
identifying actual real effects is not to denigrate the experience of
the placebo effect in the subject's experience, it is to find out the
"truth" which can then be generalized to other situations.  We can't
generalize from a  placebo effect.

In this audio context, it is blindingly apparent that placebo effects
are rife.  People are experiencing effects from "treatments" (different
audio equipment/configurations) that cannot be replicated in anything
resembling an objective fashion.  Their experience is real;  this
doesn't mean that actual reality conforms to their experience.

It is so completely illustrative of the power of self-persuasion that
the audio "experts" assert that double-blind studies cannot be used to
study this aspect of perception.  This simply cannot be true.  What it
implies is that their subjective experience is so powerful that
objective evidence of the contrary has to be dismissed out of hand --
elsewise is a complete and utter eating of crow.

So what could be the reason why there is this assertion of the
completely impossible?  Well, as they say, follow the money.  Who has
the motivation to deny reality?  Where does their income come from? 
What do they stand to gain from their completely irrational position?

Simple, really.

R.


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