Hi, I might be a bit of a luddite, but I wish that the new magazine format retained the classifieds. I always turned to the classifieds page first to see who was selling what, and to dream....hence my confusion when I stated at the back of the mag as usual, and got to the front thinking that would be an unusual place to put them, and then realised that they had been omitted.
On-line classifieds might be great for those who are actually in the market, but for those that are casually window shopping I reckon the published version in the magazine is nice to have. I have a full row of links on my browser banner already, and the window shopping GFA classifieds don't warrant inclusion. Could it be argued that the price of on-line advertising should be reduced as it does not reach as broad a market? Potential buyers need to make the effort to view it, whereas in the mag it is right there. Plus, it's an easy way to fill a page. Moving to a 2 monthly format probably won't reduce the need to chase content. And yes, I have purchased items listed in the classifieds in the past, including some impulse buys. PS - Now the only advertising content is that which is written as "for information" by agents. This has been an abuse of privilege for many years - not naming names, but this practice is disgraceful. Newspapers charge money for that kind of "free press". Plus there are laws requiring it to be identified as an advertising feature. We masses are being taken for fools, not just for reading it - but for allowing the free subsidy to continue. Don't ban it - but recoup a fee for the service. Bring back the class (ifieds). Bruce On 3 July 2011 21:47, DMcD <[email protected]> wrote: > >>it was legally necessary for GFA to have a means of communicating with > all members > > I think if you talk to the editorial team from this current emanation, > there is no intention of filling the mag with this stuff. It is to be > communicated by the internet. > > If we pay for Gliding Australia through our subs, and that and > advertising covers the expenses of production, then what's to lose by > giving the surplus copies away for free (in pdf form in the net)? > > Sure, it would be nice to see RAA and HGFA pilots queuing up at the > newsagents to buy their copy but they are hardly likely to until they > see the quality etc. > > D > _______________________________________________ > Aus-soaring mailing list > [email protected] > To check or change subscription details, visit: > http://lists.internode.on.net/mailman/listinfo/aus-soaring >
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