I agree.
Another advantage is that keeping the magazine means that you have a history of
gliders that have come up for sale.
I have just put up an online ad (a beautiful Libelle). The ad cost is more than
$30 and it will disappear in 30 days if I don’t keep feeding it.
Bring ‘em back I say.
Richard Robinson
PS: This is not a free promo but you could go GFA>Classifieds>single seaters
and have a look.
PPS: Other wise I love the new mag. I hope they will be keep up with the level
of content.
From: Bruce Campbell
Sent: Wednesday, July 06, 2011 10:22 PM
To: Discussion of issues relating to Soaring in Australia.
Subject: Re: [Aus-soaring] Gliding Australia!
Hi,
I might be a bit of a luddite, but I wish that the new magazine format retained
the classifieds. I always turned to the classifieds page first to see who was
selling what, and to dream....hence my confusion when I stated at the back of
the mag as usual, and got to the front thinking that would be an unusual place
to put them, and then realised that they had been omitted.
On-line classifieds might be great for those who are actually in the market,
but for those that are casually window shopping I reckon the published version
in the magazine is nice to have. I have a full row of links on my browser
banner already, and the window shopping GFA classifieds don't warrant inclusion.
Could it be argued that the price of on-line advertising should be reduced as
it does not reach as broad a market? Potential buyers need to make the effort
to view it, whereas in the mag it is right there.
Plus, it's an easy way to fill a page. Moving to a 2 monthly format probably
won't reduce the need to chase content.
And yes, I have purchased items listed in the classifieds in the past,
including some impulse buys.
PS - Now the only advertising content is that which is written as "for
information" by agents. This has been an abuse of privilege for many years -
not naming names, but this practice is disgraceful. Newspapers charge money for
that kind of "free press". Plus there are laws requiring it to be identified as
an advertising feature. We masses are being taken for fools, not just for
reading it - but for allowing the free subsidy to continue. Don't ban it - but
recoup a fee for the service.
Bring back the class (ifieds).
Bruce
On 3 July 2011 21:47, DMcD <[email protected]> wrote:
>>it was legally necessary for GFA to have a means of communicating with all
members
I think if you talk to the editorial team from this current emanation,
there is no intention of filling the mag with this stuff. It is to be
communicated by the internet.
If we pay for Gliding Australia through our subs, and that and
advertising covers the expenses of production, then what's to lose by
giving the surplus copies away for free (in pdf form in the net)?
Sure, it would be nice to see RAA and HGFA pilots queuing up at the
newsagents to buy their copy but they are hardly likely to until they
see the quality etc.
D
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