On 06/11/2007, Tom Loosemore <[EMAIL PROTECTED]> wrote:
>
> Forget management, I fear you'll find that the BBC Trust's permission
> to offer 7 days catchup TV was predicated on using DRM.
>
> Various parts of its non-DRM on demand radio proposals (book readings,
> classical music) failed the  Public Value Test due to the BBC Trust's
> fears over the negative market impact of non-DRM downloads.


Yes, more people would have learnt about classical music and read more
books.


> Though option 2 seems, to me at least, to clearly be in the
> license-payer's (and
> > our) interest - and a technically superior option - it's certainly a
> much
> > higher-risk strategy from Ashley's perspective, and, politically, would
> most
> > likely be a very hard sell to BBC management.
> >
> > At what point does option 1 become untenable?
> >
> > Cheers,
> > David
> > --
> > David McBride <[EMAIL PROTECTED]>
> > Department of Computing, Imperial College, London
> >
> >
> >
> -
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>



-- 
Please email me back if you need any more help.

Brian Butterworth
www.ukfree.tv

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