2009/3/17 John O'Donovan <[email protected]>:
>
> [those] in the newsroom should go get another job
> to pay the bills so that they can support their journalism in their spare
> time, sort themselves out and learn up about internet marketing and the
> brave new world.
>
> Seriously?

Yes. Professional bloggers have been moving out of other institutions
and in to that model for a few years now. So why not?

> I'll pass those thoughts on to my journalistic colleagues, but I
> don't think that is the future.

As I said, I think those who resist will have another job and will not
continue to do journalism, unless they either already work in a
resilient model - which would be your journalistic colleagues at the
BBC, who can tell me I'm mistaken all they like because they won't be
out of work this/next year.

> For example, thinking about printed Newspapers, people like to read the news
> on the way to work. When a digital model effectively replaces the simplicity
> of accessing Journalism in a printed form, in a varied and moving
> environment like travelling to work then these people will stop buying
> newspapers. It's a wasteful and expensive way to get the news anyway.

This effective replacement will happen when all the new phones
available are iPhone, Windows Mobile, Blackberry, or Android - that
is, they have screens and webbrowsers to read with.

> Will this mean that the Guardian or other newspapers stop printing their
> content on paper? Maybe. It doesn't mean they cease to exist though.

I'm not saying that the Guardian brand will totally cease to exist.
I'm saying that most of their journalists will be laid off in the
depression, and won't be hired again.

> Of course, though people may stop wanting to pay for Newspapers, Metro has
> proved you can distribute the physical newspaper for free. On my commute it
> is quite hard to get to work without reading Metro...

Does the Metro hires lots of journalists? :-)

> There is a new exciting model out there that will deliver content of
> interest and preference to me, my favourite journalists packaged, what my
> social network likes and reinforce my own biased viewpoints. And works on
> the train. And challenges my thinking on a Sunday afternoon with a mass of
> thought provoking features and ideas carefully brought together.
> Not found it yet.

It is a program called a "blog reader."

Cheers,
Dave

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